OK, silly question time, why would we need IDN, aren't all the English letters in the standard character set?
25 applications have been made by British brands, a recent Nominet survey amongst UK businesses also indicates that 41% were unaware of the changes
According to research commissioned by Nominet, 61% of British businesses with websites have no plans to buy any more domain names while one in five plan to keep their existing domains and buy additional ones.
Nice to see this thread has started to really focus on the "money-side" to "real-world" businesses in particular
I found it interesting that Nominet in it's normal recent meeting with the top 20 largest uk registrars, asked for feedback on the .uk proposal, as you would hope they would do.
The feedback was all the registrars wanted the .uk to be introduced, stating it would produce more business.
What date did this take place?
......
I don't accept that direct.uk is the best solution to the security problem because the reduction of three characters does nothing to inform Internet users that the domain name is any more secure than {.co|.org}.uk are. My latest thoughts are for launching .safe.uk along with mandatory security features because .safe.uk has a nice ring to it. It clearly informs the Internet user that there is something about this domain name, and the web site attached to it, that makes it safe to use. Launching direct.uk doesn't do that because the overall URL is reduced in length and nothing is added to provide security impact until the web site is visited and a trust mark is located. Putting yourdomain.safe.uk in the address bar provides that security impact in a way that yourdomain.uk does not. I prefer .safe.uk to .sec.uk and anything else I have considered for providing security impact because it isn't an abbreviation yet is still short and reads positively.
The creation of safe.uk with mandatory security features should not prevent registrants of domain names in other .uk extensions (e.g. co.uk and org.uk) from paying to obtain the trust mark if they wanted it. This proposed safe.uk extension would suit small businesses who wouldn't ordinarily be able to finance the large advertising and brand awareness spend require to build the kind of brand loyalty that large brands can build themselves in .co.uk and .com. The creation of safe.uk would likely remove most if not all allocation problems that direct.uk will have. It also doesn't block the second level, allowing for the creation of further third level extensions as has always been the case.
Were you there Stephen?
Putting aside whether Nominet should acquire safe.co.uk from Steven Terence Jackson or safe.org.uk from Southampton Action For Employment (neither I consider mandatory acquisitions), I'd see safe.uk specifically marketed as a SLD that registrations within had undergone mandatory checks. I wouldn't expect safe.uk to usurp co.uk because it would be marketed towards specific ecommerce entities, namely small businesses rather than bigger brands. Many of those businesses apparently have concerns about being trusted and abandoned shopping carts. Nominet could start something unique with safe.uk and of course some of the extra security features could quite easily be sold as bolt ons to existing co.uk and org.uk domain names.
I feel safe.uk would be easier to explain to Internet user than direct.uk would. The "safe" SLD is a logical and neat indication of safety that opening direct.uk wouldn't have. Marketing campaigns promoting safe.uk's safety features would appear to be easier to produce than campaigns marketing direct.uk's security features. It is much easier to refer to "safe.uk" than it is to refer to ".uk" (i.e. direct.uk) because all .co.uk and .org.uk domain names obviously end in .uk but only domain names registered within the third level of safe.uk end with that. I am trying to imagine how direct.uk would distinguish itself easily and recognisably if it was being marketed to all. Any ideas I can think of rely on people understanding the elements that make up the domain in order to realise that domain names that go directly to .uk have undergone a certain number of additional security checks. With safe.uk the existence of "safe" is visual so is seen in any browser address bar and on any printed advertising. That makes it easier to refer to and obvious each time.
I wouldn't expect safe.uk to usurp .co.uk. Big brands wouldn't not need to use it because they're already considered safe and are happy with the domain names they have. This is an extension for small businesses that want to convey additional safety measures have been taken in respect of their Internet presence. It addresses a problem that Nominet believe exists, is only one character longer than org.uk, says what it is without being too long, doesn't prevent further SLDs from being created in the future under .uk and wouldn't have the same ridiculously complicated allocation problems (.me.uk didn't have allocation issues when it was launched). It's different to anything else on the market although I note that Amazon have applied for .safe as a gTLD).
That's why that suggestion would never work. The instant perception is that .co.uk is inherently unsafe by simple association. Take the following example of normal human perception:5. How can you reassure the public that .co.uk and .org.uk are not inherently unsafe?
As a little diversion, instead of safe.uk there's always .gb : Guaranteed Browsing with Genuine Businesses in Great Britain, including the true ISO3166 ring of confidence. (c) DC 2012.
Ah well, sorry for that interlude - now back to the serious stuff ...
For me “myRequiredName.co.uk” and “myRequiredName.uk” are too confusingly similar. .....lots of facts......
What will be disregarded?
They include:
designated name endings (including permitted abbreviations and Welsh equivalents), e.g. "limited", "unlimited", "public limited company";
certain words and expressions including "co", "co.uk", "company", "UK"…
This makes perfect sense to me.
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