- Joined
- Sep 3, 2012
- Posts
- 4,197
- Reaction score
- 1,002
A) Sell-through rate: It’s a fact of life in the domain industry that few domain names sell in any given year. We figure on selling between 1%-2% of our inventory each year (although we’re always looking for ways to improve on that) and anecdotally that’s in line with other industry players. What that means in practice is that for every domain that sells, there are between 50 and 99 domains that will need renewing, which translates into carrying costs of many hundreds of pounds per sold domain name.
B) Acquisition costs: Domain names don’t grow on trees. Most portfolios have been painstakingly built up over time via a range of routes (free-to-register domains, catching expiring domains, opportunistic buys from other domainers or from end-users selling at prices perceived as offering additional latent value, etc.) And nearly every one of those routes incurs higher costs than just registering a domain name would.
I'm going to be honest, and this honesty does not come with any knowledge of domaining, so you can take this with a pinch of salt, but to me as a general person looking at your domain collection..
I think you have a stupid amount of domains and I think most of them are priced stupidly.
Your comments above.. I would guess you only sell 1-2% of your domains because you have a stupid amount of them, and again, they're stupidly priced, most of them I would guess no one would have ever registered anyway.
Obviously at some point in time you went way overboard on collecting domains and here you are today sitting on thousands of domains that the odd person may want, but wont buy from you anyway because you have over priced them, so what's the point in you having them.
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