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Recent content by it.com
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it.com Industry News Digest: May 2025
Welcome to our monthly Industry News Digest. Explore new online trends and domain industry news to stay up-to-date. Here’s a summary for May 2025. Afternic’s Keyword Report: ‘IT’ Back to the Top 20 Afternic, the domain marketplace, has released its monthly ranking of the most sought-after... -
it.com How to Boost Conversion Rate on Your Website: 5 Practical Tips
Does your website drive a lot of traffic – but the sales are not growing as much? A healthy conversion rate is a key measure of success for an ecommerce website. What can be done to boost the performance quickly? What is a conversion rate and how to find it? A conversion rate is defined as the... -
it.com it.com Domains at INTA 2025 Annual Meeting in San Diego
On May 17–21, 2025, it.com Domains joined the INTA (International Trademark Association) 2025 Annual Meeting in San Diego, California, USA. Tess Diaz, Director of Channel Development, Joe Alagna, Chief Strategy Officer and Sergey Gorbunov, Director of Registry Services, and Alessandro Baruffi... -
it.com Strengthening Global DNS Ecosystem: it.com Domains Joins DNS-OARC
it.com Domains has become a Blue Member of the DNS Operations, Analysis, and Research Center (DNS-OARC), an international organization where DNS (Domain Name System) operators and researchers collaborate to improve the resilience and performance of the DNS. This is an important step for the... -
it.com How to Fix “Unassigned” Traffic in Google Analytics 4
Picture Monday morning. You open Google Analytics 4, coffee in hand, and discover nearly a quarter of last week’s sessions are ‘Unassigned.’ Campaign ROI, paid search spend, organic uplift – all suddenly get questionable. If you’ve been there, our guide offers a helping hand to fix ‘unassigned’... -
it.com it.com Domains at APAC DNS Forum in Vietnam
On May 7-9, 2025, it.com Domains joined the APAC (Asia Pacific) DNS (Domain Name System) Forum 2025 in Hanoi, Vietnam. Andrey Insarov, Founder and CEO, Tess Diaz, Director of Channel Development, Joe Alagna, Chief Strategy Officer, and Sergey Gorbunov, Director of Registry Services, represented... -
it.com it.com Domains at MEDNSF in Bahrain
On April 29–30, 2025, it.com Domains joined the Middle East Domain Name System (DNS) Forum (MEDNSF) in Manama, Bahrain. Sergey Gorbunov, Director of Registry Services, represented the company at the event. The MEDNSF is a forum where professionals convene to discuss the latest advancements in... -
it.com it.com Domains at ICANN Contracted Parties Summit in Vietnam
On May 5-7, 2025, it.com Domains joined the ICANN (Internet Corporation for Assigned Names and Numbers) Contracted Parties Summit in Hanoi, Vietnam. Andrey Insarov, Founder and CEO, Tess Diaz, Director of Channel Development, Joe Alagna, Chief Strategy Officer, and Sergey Gorbunov, Director of... -
it.com it.com Domains at NDD in Sweden
On April 27-29, 2025, it.com Domains joined NDD (Nordic Domain Days) in Stockholm, Sweden. Andrey Insarov, Founder and CEO, Tess Diaz, Director of Channel Development, Alessandro Baruffi, Director of International Partnerships, Rolandas Japertas, Business Development Manager, and Munir Badr... -
it.com New Book Unlocks the Secrets to Owning a Top-Level Domain
Joe Alagna and Andrey Insarov’s insider guide launches on The BookPatch, timed with the INTA Annual Meeting in San Diego. In a bold new resource for the digital age, online industry veterans Joe Alagna and Andrey Insarov announce the release of How to Get Your Own Top-Level Domain: An Insider’s... -
it.com Avoiding Google’s AI Trap: 5 Smart Uses for AI for Your Website Content
Google’s human quality raters have been instructed to spot AI-generated content – and if they suspect a page is purely machine-written with no added value for user or originality, they’ll give it a lowest quality rating. Does this mean you should not use AI when planning and creating content for... -
it.com Industry News Digest: April 2025
Welcome to our monthly Industry News Digest. Explore new online trends and domain industry news to stay up-to-date. Here’s a summary for April 2025. IT-related Keywords Are in the Top 20 of Afternic’s Reports Afternic, the domain marketplace, has released its rankings for the most sought-after... -
it.com What Is Generative Engine Optimisation – and Why Your Business Needs It
The biggest shake‑up in online search since Google’s blue links is already here. It’s called generative search, and brands that learn to speak the language of large language models (LLMs) today will own the conversation tomorrow. From SEO to GEO: a quick primer For over two decades since the... -
it.com What Is a Brand TLD and Does Your Business Need It?
Brand domain extensions like .microsoft, .netflix, or .samsung definitely help winning some bragging rights for the business. However, having your own TLD (top-level domain) comes at a cost. Businesses face a dilemma: is it worth investing hundreds of thousands of dollars in creating your own... -
it.com Domain name vs URL: what’s the difference?
Every visit to your website starts with a web address, but that address is actually two distinct pieces doing two very different jobs. Grasping the difference between the domain name and URLs is business critical – let’s unpack how the pair work together, why that matters for growth, and how to...
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