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A domain name used to be treated like a line on a startup checklist. Pick a name, register it, build the site, move on. That thinking is changing. For founders, investors, and growing businesses, a strong domain can become a brand signal, a scarce digital asset, and in rare cases, a piece of...

Welcome to our monthly Industry News Digest. Explore new online trends and domain industry news to stay up-to-date. Here’s a summary for July 2026: More than 300 Requests for New Domain Zones Received The Early Warning Report platform, which helps potential applicants for new domain extensions...

McKinsey research on AI search adoption found that half of consumers already use AI-powered search. Yet AI visibility can be difficult to measure because a brand mention does not always produce a website visit. Discover five free ways to measure AI performance, from referral traffic and...

Most companies operate with a single web domain; it’s sufficient for their website, corporate email, and online services. However, as a business grows, tasks may arise that are less convenient to handle with a single domain. Whether for the launch of a new product, an advertising campaign, a...

According to the domain marketplace Atom, 28% of domain owners fail to keep track of their lease renewal dates, yet doing so is crucial to avoid losing websites, clients, revenue, and online infrastructure. To reduce this risk, many registrars offer an auto-renewal feature that automatically...

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For years, the role of a domain name was easy to explain. It was the address people typed into a browser, the link they clicked in search results, or the name printed on business cards, packaging and ads. None of that is going away but online discovery is changing the rules. People no longer...

As Artificial intelligence (AI) proliferates, new regulations are emerging that define how companies can develop and use AI technologies. One of the key documents is the EU AI Act (a European Union law regulating AI systems development and use that, in some cases, also applies to companies...

Website navigation is the system that helps visitors move around a website, find information, and take the next step. For businesses, clear navigation can shape how people understand products, services, trust signals, and calls to action. Let’s explore what website navigation is, how a site...

Welcome to our monthly Industry News Digest. Explore new online trends and domain industry news to stay up-to-date. Here’s a summary for June 2026: Google: Hyphens in Domain Names Don’t Harm SEO John Mueller, Google Search Team Lead, reiterated that the simple presence of hyphens in a domain...

Search engines and AI tools can read websites, but they still need help understanding what each page contains. That is where structured data markup comes in. Let’s explore what structured data is, how data markup works, and why schema markup matters for business websites. We’ll also cover...

On June 8–11, 2026, it.com Domains participated in the ICANN86 Policy Forum, held in Seville, Spain. Andrey Insarov, Founder and CEO of it.com Domains, Joe Alagna, Chief Strategy Officer, Alessandro Baruffi, Director of International Partnerships, Tess Diaz, Director of Channel Development, and...

Welcome to our monthly Industry News Digest. Explore new online trends and domain industry news to stay up-to-date. Here’s a summary for May 2026: Google Reinvents Search With AI-Powered Search Experiences Google has unveiled its biggest search engine update in over 25 years, making search...

For decades, success in PR (public relations) depended on relationships, media lists, and persistence. The ability to get coverage often came down to who you knew rather than what you knew. But as AI reshapes how information is discovered, consumed, and surfaced, the rules of PR are changing...

A subdomain can be a useful tool in your website ecosystem, helping you scale projects, separate functional components, and create a more user-friendly structure. However, without careful setup and a clear purpose, it can complicate site management, create unnecessary technical burden, and...