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Recent content by it.com
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it.com A/B Testing for Your Website: An Ultimate Guide
What prompts people to subscribe to your email newsletter? To read your articles? To purchase your product or avail of your online services? It’s your website, which elements work together. It’s necessary to understand what specifically attracts users, turning them into clients. In this matter... -
it.com Trump Wants to Rename AI. I Say, Call It Smart IT.
Donald Trump recently said what a lot of people have probably thought but never said out loud: he hates the name “Artificial Intelligence.” His take? “It’s not artificial—it’s genius.” And he thinks the name should be changed. Honestly? He might be onto something. I’ve been around naming... -
it.com Where Will Your Agent Live?
In the real world, people have addresses. In the virtual world, they do too. Usually, these are domain names (or usernames if on social platforms). I’ve argued for years that we need, and will continue to need, domain names. They’re intuitive. We understand them. Recently, ICONIQ released a... -
it.com How to Find a Domain Name for a Personal Website
Whether you’re building a digital portfolio, personal blog, or branding hub, choosing the right domain name matters. But how do you know which personal website domain is the right fit? Our guide breaks down what to consider when picking a domain name for a personal website, what options are... -
it.com Interview with Jennifer Gore, of the Brand Registry Group
At INTA last month, I had the privilege of interviewing Jennifer Gore, President of Jennifer Gore, LLC, and Executive Director of ICANN’s Brand Registry Stakeholder Group. We discussed what it means to be part of the BRG. Joe: Hi, Jennifer. Thanks for taking a few minutes with me. First, what... -
it.com Industry News Digest: June 2025
Welcome to our monthly Industry News Digest. Explore new online trends and domain industry news to stay up-to-date. Here’s a summary for June 2025. Identity Digital Highlights Domain Trends in Q1 2025 Report The administrator of new TLDs (Top-Level Domains) Identity Digital has published a... -
it.com Digitizing Trust: How The Blockchain May Change Domain Name Ownership – Zainan Victor Zhou, Namefi.io
A report published by ICANN (The Internet Corporation for Assigned Names and Numbers) in late 2024 highlights a growing need for collaboration between decentralized blockchain-based domain systems and the existing domain name governance framework. While ICANN is identifying this as a point of... -
it.com What Is a Sitemap and How to Create One for Your Website
Imagine your website is a large city with many attractions. Without a map, tourists visiting it (aka search engine bots) would not discover half of its places worth visiting. A sitemap is that clear map, guiding both humans and machines to every point of interest in your digital city. In this... -
it.com ICANN Policy Forum in Prague 2025
On June 9–12, 2025, it.com Domains joined the ICANN (Internet Corporation for Assigned Names and Numbers) Policy Forum in Prague, Czech Republic. Andrey Insarov, founder and CEO of it.com Domains, Tess Diaz, Director of Channel Development, Joe Alagna, Chief Strategy Officer, Sergey Gorbunov... -
it.com How to Choose a Domain Name for a Local Business
When someone looks up your business online, your domain name is one of the first things they’ll see. It’s more than just a web address – it’s part of your brand’s identity. For local businesses especially, the right domain name can help customers find you faster and remember you more easily... -
it.com What is Google AI Mode and How It Will Impact Your Website
Google is changing the way people search online – and that shift could affect how your website is found. With the announcement of Google AI Mode U.S. rollout at Google I/O 2025 conference, business owners may need to rethink how they optimize content for visibility. But what exactly is Google AI... -
it.com Industry News Digest: May 2025
Welcome to our monthly Industry News Digest. Explore new online trends and domain industry news to stay up-to-date. Here’s a summary for May 2025. Afternic’s Keyword Report: ‘IT’ Back to the Top 20 Afternic, the domain marketplace, has released its monthly ranking of the most sought-after... -
it.com How to Boost Conversion Rate on Your Website: 5 Practical Tips
Does your website drive a lot of traffic – but the sales are not growing as much? A healthy conversion rate is a key measure of success for an ecommerce website. What can be done to boost the performance quickly? What is a conversion rate and how to find it? A conversion rate is defined as the... -
it.com it.com Domains at INTA 2025 Annual Meeting in San Diego
On May 17–21, 2025, it.com Domains joined the INTA (International Trademark Association) 2025 Annual Meeting in San Diego, California, USA. Tess Diaz, Director of Channel Development, Joe Alagna, Chief Strategy Officer and Sergey Gorbunov, Director of Registry Services, and Alessandro Baruffi... -
it.com Strengthening Global DNS Ecosystem: it.com Domains Joins DNS-OARC
it.com Domains has become a Blue Member of the DNS Operations, Analysis, and Research Center (DNS-OARC), an international organization where DNS (Domain Name System) operators and researchers collaborate to improve the resilience and performance of the DNS. This is an important step for the...
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