Guide price using Google Keyword Tool

[philiporchard]

Is it possible to get a rough guide for the value of a domain using the Google Keyword Tool as an indication of popularity?

Lets assume we're talking about a sing word generic product such as toys.

It has 33,000 exact local searches. For the sake of argument, lets double that to £66k. I'm sure ToysRUs though, wouldn't sell for this.

What about a 2 word product generic. Fishing Rods.

It has 4,400. If we double that, it gives a figure of £8,800. Would be a good price for the buyer at that price imho. Is there a direct correlation if we're talking pure generic products?

Another 2 word product would be Car Insurance with 550k searches. a million pound domain? Probably.

 

[Rob_F]

I don't think so. Search volume if just one of many many factors to consider when trying to value a domain. In addition, those searches aren't of equal value and the accuracy of GKT is somewhat questionable.

- Rob

 

[Adam]

Don't think so. I have JerseyShore.co.uk, that gets 110k local exacts... definitely not worth £220k lol!

 

[philiporchard]

Yes, the valuation certainly doesn't work for keyword searches that are not generic products!

 

[Edwin]

I don't think so - it severely undervalues high-value, low volume searches (e.g. for specific industrial/commercial machinery where 1 sale could equal £100,000+ but there are only a few hundred people a month looking for them) and drastically over-values low-value, very high volume searches (e.g. "plastic storage boxes" at 9,900 exacts).

At best, it might help to give a rough order-of-magnitude approximation if the product in question is 100% generic and the domain's the exact match (e.g. it's worth "hundreds", "thousands", "more") for consumer products.

 

[websaway]

Is it possible to get a rough guide for the value of a domain using the Google Keyword Tool as an indication of popularity?

Lets assume we're talking about a sing word generic product such as toys.

It has 33,000 exact local searches. For the sake of argument, lets double that to £66k. I'm sure ToysRUs though, wouldn't sell for this.

What about a 2 word product generic. Fishing Rods.

It has 4,400. If we double that, it gives a figure of £8,800. Would be a good price for the buyer at that price imho. Is there a direct correlation if we're talking pure generic products?

Another 2 word product would be Car Insurance with 550k searches. a million pound domain? Probably.

A rough guide but not a sole guide. Yes, of course it is.

You have to then look at the name and determine it's longevity as a search term or product, then go up or down from your rough guide.

Things to consider are: is it a fad term ? for instance a tv programme?

Is it a product exact ? like fishing rod which will hold it's search credibility far into the future.

 

[shane8960]

Extension, searches, competition, existing site/rankings, online use (if you cant make money off it online, its not going to be worth as much, for example, "Petrol Prices" gets 60k searches and wouldnt be worth anywhere near as much as "Mobile Phone" which gets 30k searches) and who are the end users (small companies with small budgets that couldnt afford the domain, big companies with brand names that wouldnt be interested etc).