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Welcome to our monthly Industry News Digest. Explore new online trends and domain industry news to stay up-to-date. Here’s a summary for December 2025.
Dynadot, one of the leading global registrars, has published a report on the top domain market trends for 2025. This year saw a steady increase in interest in domains related to technology, artificial intelligence, and digital services. Tech startups were the top buyers, acquiring 44% of domains, more than twice as many as any other category.
The report also highlights the growing popularity of alternative domain extensions, which are used not only for their availability but also as a branding and positioning tool. Dynadot’s survey results show that industry-specific domains lead in sales with 30%, followed by branded names with 24%.
The company also notes an increase in demand for short, memorable names and extensions that help immediately identify an industry.
Why should you care? The rapid growth of startups, especially in the tech and digital sectors, is driving an increasing demand for new domain names. As more companies enter the market, finding a short, meaningful, and affordable domain in traditional zones becomes more challenging. Therefore, now more than ever, there is a need for alternative domain extensions that help identify a website's industry, enhance brand personality, and build trust from the very first interaction.
For IT and technology-driven projects, extensions like .it.com offer a practical solution by combining industry relevance with recognizability, making it easier to secure a memorable and credible domain name.
Source: Dynadot
Atom domain marketplace analyzed which domain names - those with real words or completely fictitious ones - are more effective for businesses.
The study, conducted among American consumers aged 18 to 64, shows that 87% of respondents said they trust real words in domain names more than made-up ones. Single-word domains quickly gain a positive reputation, while made-up domains can take much longer.
However, due to the growing shortage of short, easy-to-remember domain names in .com and other major domain extensions, a trend toward made-up words has emerged. In addition to greater accessibility, they cite advantages such as creativity and uniqueness, distinguishing them from other domains and brands.
The study’s authors note that companies are increasingly combining these approaches, using a clear word paired with an unusual domain extension or creating hybrid names.
Why should you care? A well-chosen domain name can positively impact your brand’s reputation and recognition. It’s worth considering clarity, memorability, creativity, and domain length.
If you need a short and easy-to-remember domain, you might find the right one in the .it.com extension, as the suffix offers a wide range of names. Furthermore, .it.com allows for creative domain hacks like do.it.com while still having the same audience trust as .com and associates with the IT industry.
Source: Atom
Robby Stein, Vice President of Product for Google Search, discussed the key factors that influence content visibility in AI Mode. He explained that content with a clear structure, high usefulness, originality, and a good visual presentation is prioritized. Content that answers real user questions and websites that demonstrate expertise and trust are especially important.
He outlined five questions that any content creator should ask themselves to understand how AI Mode will respond to their content:
Google also confirmed that AI Mode is increasingly using user signals to evaluate content quality and its alignment with audience intent. According to Stein, the success of AI Mode is measured by user satisfaction, and it uses quality signals designed to identify obstacles and confusion, as well as promote positive interactions. This ensures continuity with classical search rather than redefining the concept of usefulness.
Why should you care? With the advancement of AI Mode and generative search, in addition to SEO, websites must adapt to GEO (Generative Engine Optimization). This means focusing not just on keywords, but also on the logic of information presentation, page structure, visual elements, and the quality of search results. Companies that begin to consider these factors now will gain a competitive advantage in the next generation of search.
Source: Search Engine Journal
OpenAI officially announced a new version of its flagship Large Language Model (LLM), GPT-5.2 Thinking. According to the company, the model has improved capabilities in spreadsheet creation, presentation preparation, coding, image recognition, and reasoning, as well as more accurate understanding of context and complex queries, and has become more efficient at handling long and multi-step tasks.The model demonstrated strong performance on complex professional tasks across various intellectual domains. GPT-5.2 also demonstrated strong results in tests involving programming and mathematical reasoning.
Furthermore, compared to previous models, GPT-5.2 Thinking better understands how elements are arranged in an image, which helps in tasks where relative positioning plays a key role in problem solving.
GPT-5.2 is targeted for use in business processes, analytics, programming, marketing, and content creation. OpenAI emphasizes that the model is better at generating structured responses and reduces errors in complex scenarios.
Why should you care? AI is becoming a standard business tool, helping to optimize operations and reduce resource requirements. Understanding the functionality and features of existing and emerging AI models can help you choose the optimal tool for your needs: whether it’s analytics, marketing, development, customer support, content creation, or even assistance in the domain industry.
Those who closely monitor AI developments and adapt their workflows promptly gain a significant competitive advantage through more accurate decisions, faster implementation, and greater flexibility in technology use.
Source: OpenAI
Stay up-to-date with digital trends and news - visit it.com Domains blog and follow us on social media.
Continue reading at the it.com Domains blog...
Dynadot Identifies Key Domain Industry Trends for 2025
Dynadot, one of the leading global registrars, has published a report on the top domain market trends for 2025. This year saw a steady increase in interest in domains related to technology, artificial intelligence, and digital services. Tech startups were the top buyers, acquiring 44% of domains, more than twice as many as any other category.
The report also highlights the growing popularity of alternative domain extensions, which are used not only for their availability but also as a branding and positioning tool. Dynadot’s survey results show that industry-specific domains lead in sales with 30%, followed by branded names with 24%.
The company also notes an increase in demand for short, memorable names and extensions that help immediately identify an industry.
Why should you care? The rapid growth of startups, especially in the tech and digital sectors, is driving an increasing demand for new domain names. As more companies enter the market, finding a short, meaningful, and affordable domain in traditional zones becomes more challenging. Therefore, now more than ever, there is a need for alternative domain extensions that help identify a website's industry, enhance brand personality, and build trust from the very first interaction.
For IT and technology-driven projects, extensions like .it.com offer a practical solution by combining industry relevance with recognizability, making it easier to secure a memorable and credible domain name.
Source: Dynadot
Atom’s Study: Users Trust Single-Word Domains More
Atom domain marketplace analyzed which domain names - those with real words or completely fictitious ones - are more effective for businesses.
The study, conducted among American consumers aged 18 to 64, shows that 87% of respondents said they trust real words in domain names more than made-up ones. Single-word domains quickly gain a positive reputation, while made-up domains can take much longer.
However, due to the growing shortage of short, easy-to-remember domain names in .com and other major domain extensions, a trend toward made-up words has emerged. In addition to greater accessibility, they cite advantages such as creativity and uniqueness, distinguishing them from other domains and brands.
The study’s authors note that companies are increasingly combining these approaches, using a clear word paired with an unusual domain extension or creating hybrid names.
Why should you care? A well-chosen domain name can positively impact your brand’s reputation and recognition. It’s worth considering clarity, memorability, creativity, and domain length.
If you need a short and easy-to-remember domain, you might find the right one in the .it.com extension, as the suffix offers a wide range of names. Furthermore, .it.com allows for creative domain hacks like do.it.com while still having the same audience trust as .com and associates with the IT industry.
Source: Atom
Google Names Key SEO Factors for AI Mode
Robby Stein, Vice President of Product for Google Search, discussed the key factors that influence content visibility in AI Mode. He explained that content with a clear structure, high usefulness, originality, and a good visual presentation is prioritized. Content that answers real user questions and websites that demonstrate expertise and trust are especially important.
He outlined five questions that any content creator should ask themselves to understand how AI Mode will respond to their content:
- Does your content directly answer the user’s question?
- Is it high-quality?
- Does it load quickly?
- Is it original?
- Are sources cited?
Google also confirmed that AI Mode is increasingly using user signals to evaluate content quality and its alignment with audience intent. According to Stein, the success of AI Mode is measured by user satisfaction, and it uses quality signals designed to identify obstacles and confusion, as well as promote positive interactions. This ensures continuity with classical search rather than redefining the concept of usefulness.
Why should you care? With the advancement of AI Mode and generative search, in addition to SEO, websites must adapt to GEO (Generative Engine Optimization). This means focusing not just on keywords, but also on the logic of information presentation, page structure, visual elements, and the quality of search results. Companies that begin to consider these factors now will gain a competitive advantage in the next generation of search.
Source: Search Engine Journal
OpenAI Unveils Its New GPT-5.2 Thinking AI Model
OpenAI officially announced a new version of its flagship Large Language Model (LLM), GPT-5.2 Thinking. According to the company, the model has improved capabilities in spreadsheet creation, presentation preparation, coding, image recognition, and reasoning, as well as more accurate understanding of context and complex queries, and has become more efficient at handling long and multi-step tasks.The model demonstrated strong performance on complex professional tasks across various intellectual domains. GPT-5.2 also demonstrated strong results in tests involving programming and mathematical reasoning.
Furthermore, compared to previous models, GPT-5.2 Thinking better understands how elements are arranged in an image, which helps in tasks where relative positioning plays a key role in problem solving.
GPT-5.2 is targeted for use in business processes, analytics, programming, marketing, and content creation. OpenAI emphasizes that the model is better at generating structured responses and reduces errors in complex scenarios.
Why should you care? AI is becoming a standard business tool, helping to optimize operations and reduce resource requirements. Understanding the functionality and features of existing and emerging AI models can help you choose the optimal tool for your needs: whether it’s analytics, marketing, development, customer support, content creation, or even assistance in the domain industry.
Those who closely monitor AI developments and adapt their workflows promptly gain a significant competitive advantage through more accurate decisions, faster implementation, and greater flexibility in technology use.
Source: OpenAI
Stay up-to-date with digital trends and news - visit it.com Domains blog and follow us on social media.
Continue reading at the it.com Domains blog...
