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Is this an AI branding war, not a domain investment story?

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AI.com reportedly changed hands for around $70 million, with a public debut planned around Super Bowl LX. What’s interesting isn’t the price. It’s why this happens now.

In AI, models feel similar. Features copy overnight. APIs look the same.
So it feels like branding might be playing a bigger role than before.

That makes me wonder:
Is AI.com less about traffic, and more about being the first name people think of for AI?
Are we entering a phase where AI companies compete on names because the tech itself is harder to differentiate?
 
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