kw query

[ei4you]

Hey people
, just want to query a few things regarding posts in this forum, i have been hired to seo for a member of this forum, and I have been reading the posts regarding kws e.g. high ranking kws clicks anything up to 22 USD, my query is how to people qulify for a click rate as high as this is it due to impressions , visitors or somthing completely different as my client was advised to use high bidding kterms from certain bid tools, on the understanding this would generate a good revenue, so far since testing this theory earnings have substantially dropped, I am aware that if high bid on say uk loans was 25 usd my client would not recieve this however they would receive more than 50 cents a click, as my own site just using basic adsense earns quite a bit more than that, im just wondering is there a specific tool or method that outlines approx what the click rate would be?

ei4you

 

[grantw]

Namedriver will be able to answer this in more detail I imagine but... Just because you use higher paying keywords doesnt mean that the users are actually clicking on those links on the landing page, they may be searching for other terms or using the related links.

I also think that the click rate depends on loads of different factors such as the quality of traffic eg. if a load of Korean visitors are clicking on UK loan links then the payout may be small............ Like I said tho, Ed from Namedrive will probably be along shortly with a better answer!

Grant

 

[ei4you]

Hey grant

Thanks for that - makes sense, my query i suppose is what are the factors regarding higher click rates if the users are uk, it astounds me that people get 10 usd a click , and of what ive seen it happens alot someone must have a few more clues.

ben

 

[NameDriver]

Hi Ben,

This is pretty much a Google mystery as you can furnish your domain with as many high-paying links as you like and it could still not pay out at more than $0.50 whatever the click price. I know of one domain on our system which has a keyword which has a Google bid of over $20 and every related search on the domain is a term with a Google bid of over $10. And yet, at the end of the day, the average PPC is only $0.59.Even with Google's cut and ND's (minimal ..) cut, the numbers still don't seem to work out.
Google determine the PPC based on a lot of different factors. The mian ones being: position of ad, origin of user, time of day, time of week (Saturday lowest PPC, Monday highest in our experience), behaviour of user, searches made on the page etc.
All of these can have an effect on the PPC your clicks achieve, most of them a negative effect by the looks of things.
What exactly makes a high PPC click is something I cannot categorically say. I got a big click last week on one of my shoddy finance domains and it's difficult for me to say why that one was over $7 and lal my other clicks on that domain are under $0.10, when the Google bid is over $20 for that keyword.

One more thing to note is that the PPC shown on your domains is the Average PPC. This means that Nismo could get a $25 on one domain, but he could have got a click of the same value on a another domain but that high click could have been hidden beneath 100 of $0.20 clicks, making the average PPC actually $0.45 for that day.

I know that I'm not giving a definitive answer on this but it really is something that we ask ourselves and would like to know what happens in Google's head.

Let me know if you have any more specific questions and I'll see if I can give a clearer answer

Ed

 

[njf]

Hi Ed,

Do you know if Google use the historical CTR of the domain in determining keyword payout? Does the domain name infomation propagate through your system to Google?

The reason for my answer is if you look at it from the advertisers perspective you'd see value in having your bid money attract eyeballs on sites obviously aimed at your product, as those people are likely to be interested in buying your product - but if someone was punting high volume disinterested traffic at the high value keyword/product, those people are obviously less useful (and you'd bid less).

So I am wondering if Google use historical CTR to gauge this, and change the value of bids accordingly - hence creating a market force to only use relevant keywords.

Maybe a people-reviewing element as in Adwords too?

Cheers, Nick.

 

[ei4you]

Hi Ed

Thanks. you and Grant have definetly made it clearer, if this was a low traffic not recognised name this would make a a lot of sense, its the fact, that in my experience people with similar traffic names, get higher click payouts, I don't know the exact amount of traffic but it achieves over 30 clicks a day, I would expect it to be higher click rate than one that receives only 5 clicks aday , does this kinda relate. Also with a few tips from Digi point & you guys i seem to have hiked av ppc up to 3 usd from approx 1 usd, def an improvement. Just need to find the niche but expensive term with little search keeping avg payout relatively high.

thanks guys any tips greatly appreciated

ben