LittlewoodsDirect.com changing its name to Very.co.uk

[Rob_F]

LittlewoodsDirect are rebranding as Very.co.uk. Littlewoods is aiming to appeal to a younger online customer base and will launch a new website Very.co.uk aimed at female shoppers aged between 25 and 45 with young families. The website is due to go online in a few days time.

Nice to see big companies like Shop Direct starting to recognise the value of using short, memorable domains when creating brands.

Comments?

- Rob

 

[dtm]

LittlewoodsDirect are rebranding as Very.co.uk. Littlewoods is aiming to appeal to a younger online customer base and will launch a new website Very.co.uk aimed at female shoppers aged between 25 and 45 with young families. The website is due to go online in a few days time.

Obviously Shop Direct recognise the value of using short, memorable domains when creating brands.

Comments?

- Rob

Why don't they use www.co.uk

On a more serious note, At least they are branding a domain name into their business. Will be interesting to see how much they will spend on promotion and their methods, Since there isn't even a holding page nor is it included in google

 

[retired_member21]

All I know is the white label website system they use on littlewoods/woolworths is pretty shocking SEO wise so don't really see them dominating that many verticals until they fix their problems

 

[Rob_F]

Why don't they use www.co.uk

On a more serious note, At least they are branding a domain name into their business. Will be interesting to see how much they will spend on promotion and their methods, Since there isn't even a holding page nor is it included in google

It's going live on the 5th (see littlewooddirect.com, at the bottom of the homepage). Wolff Olins is supposedly working on the rebranding. A marketing campaign is launching in September.

- Rob

 

[ratboy]

I'd say they were having trouble with cybersquatters.

Littlewoods Direct - The Official UK Website

"The official UK website" etc

The other spellings are all ad pages.

Good news for generic holders, another top brand using a generic.

 

[aZooZaaZooZa is verified member.]

Does anyone have the full history of the "very.co.uk" domain name? I am aware that it was owned by "DOMAINSDELUXE.COM" in late 2004 but I have no idea how many times it changed hands since then.

You'll maybe have to query sources that are breaking Nominet's current rules.

 

[retired_member6]

I dont like the name myself, surely they could have come up with something better?

 

[devolution]

At least the Pet Shop Boys will be Very happy...

 

[Deleted member 5246]

LittlewoodsDirect are rebranding as Very.co.uk. Littlewoods is aiming to appeal to a younger online customer base and will launch a new website Very.co.uk aimed at female shoppers aged between 25 and 45 with young families. The website is due to go online in a few days time.

Nice to see big companies like Shop Direct starting to recognise the value of using short, memorable domains when creating brands.

Comments?

- Rob

This is great news to Generic domain names owners

 

[acceleratoraccelerator is verified member.]

Nice to see big companies like Shop Direct starting to recognise the value of using short, memorable domains when creating brands.

Comments?

I give this a very big thumbs up. Perfect for their target market, and like you say, short and very memorable. From being on the Littlewoods Direct affiliate programme I get the impression Littlewoods are taking the internet pretty seriously and this domain name is a big step in the right direction.

Rgds

 

[foz]

I see the Registrant also registered "veryy.co.uk" , "veey.co.uk, "vrry.co.uk" and "vrey.co.uk" from new. Any others?

wwwvery & cery