- Joined
- Apr 5, 2005
- Posts
- 9,729
- Reaction score
- 1,303
What's the current state of play for parking vs using a landing page (e.g. a "This domain is for sale" microsite or something more sophisticated)?
I keep watching parking rates drop and drop, and at some point it's probably more valuable to point the traffic at a portfolio page than at ads! All I'd lose is the parking revenue, but the tradeoff might be more sales. I guess I need to get off my proverbial and make an effort to redirect all the domains to somewhere more productive...
Anyway, I'd love to hear any experience you'd care to share about the type of landing pages you use, and what (if anything) you found improved the likelihood of a sales conversion.
For example (not an exhaustive list, just meant to help spark the discussion)
- Do you mention that the domain is for sale on the landing page (either via a link on the parking page, or because it's pointed at a portfolio/domain listing site or similar)?
- If yes, do you specify a price?
- Do you provide general "blurb" about domains and the merits of generics, or is it short and sweet (a paragraph plus email address or contact form)?
- Do you list other names in your portfolio, or is it one page per name (or indeed, one page for ALL names)?
I keep watching parking rates drop and drop, and at some point it's probably more valuable to point the traffic at a portfolio page than at ads! All I'd lose is the parking revenue, but the tradeoff might be more sales. I guess I need to get off my proverbial and make an effort to redirect all the domains to somewhere more productive...
Anyway, I'd love to hear any experience you'd care to share about the type of landing pages you use, and what (if anything) you found improved the likelihood of a sales conversion.
For example (not an exhaustive list, just meant to help spark the discussion)
- Do you mention that the domain is for sale on the landing page (either via a link on the parking page, or because it's pointed at a portfolio/domain listing site or similar)?
- If yes, do you specify a price?
- Do you provide general "blurb" about domains and the merits of generics, or is it short and sweet (a paragraph plus email address or contact form)?
- Do you list other names in your portfolio, or is it one page per name (or indeed, one page for ALL names)?