Ppc

charlie · Feb 22, 2006

if everyone is basically working from the same google based system. How come parking programs PPC rates are different?

I suppose only the percentage the parking company take will make the difference - so if one company claims to take less than another then the PPC values will always be more than that other company.

so a domain on A the PPC value will be the same on B?

bb99 · Feb 22, 2006

I'm sure Google (etc) probably vary their percentages as well. If I were Google then I would take the gross profit I wanted to deliver and divide it by 365 to get my profit per day. I would then adjust the percentage I take each day in order to "just beat" my daily target. Hence the wild variances.

Sure, my big Adwords clients and my parking clients might complain about it, but I'm so big that they have no option but to just take it.

Further more, if I was a domain parking company, I would probably do the same - adjusting my bunce to meet certaint targets (within limits of course).

This is probably just one of many strange reasons why it's so difficult to get a handle on PPC rates.

And now, before I ramble any more, I'll get my (old Columbo mac) coat.