A reasonable price comparison name, people will instantly understand what the website does when they see the url in the SERPs. It should have quite a good click through rate if you are good at SEO. Brandability-wise, it could be branded, but it is perhaps a little bit of a mouthful. It is quite a good name, but wouldn't I swap it for my LowPrices.co.uk, but then I happen to believe that's one of the best names possible for a price comparison service (I might be biased).
Rgds