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It's a nice name but I'd say more for development than an re-sale. I'd run a direrctory og all the recommend a friend schemes out there (there are loads) and bung some affiliate links in.
Sky probably do the most high profile recommend a friend type thing and offer some impressive rewards if you can drive traffic/sales to the site. I got £50 M&S vouchers through the other day for a referral so its pretty good. I'm sure there are a load of similar type schemes out there too with a bit of digging?!