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Specific Adverts with AdSence?

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I'm new to domaining and all this stuff really, and was doing some research into a few things when I came across a blog explaining that a website (tattoofonts.net) is making approximately $200 per month from AdSence advertising.

I went on the website to have a look, and it looks "okay". It's ranked #4-5 in the search engines, and it has 22,000+ local exacts. But still, £1500+ a year from AdSence for one website?...

I then noticed the advert at the top. The banner shows a number of different fonts, and then the advert (50% of the time) shows a big 'DOWNLOAD' button.

I knew the download button was an advert, but I can see how a lot of people wouldn't, and would expect to click that button to download the fonts in the banner. With that being said, I can now see why it's earning so much from advert-clicks.

My question is...
How has the website owner made sure that specific advert shows?
Is there a way, or has he just got really lucky?

Thanks,
Ash
 
I don't know the specifics or about the site you mention but I think you could embed an HTML code ( your add link) to any picture. I don't know much about the ethics of doing such and how Google would look at it. My guess is the big G may ban an count for doing such a hidden tactic.
 
Google will certainly ban you for images that draw "undue attention" to the ads it serves on your site, that's against their TOS and has been for quite a few years now (used to be a popular grey hat technique to increase CTR).
 
I think the OP is referring to a Google adsense ad that says within the ad "download this (an image ad not text ad)
I think the answer is that you can't make it happen, although I may be wrong. When i first went to the tattoofonts site mentioned, it had a different ad, only by refreshing several times did I get the "downlaod" one.
I think all you can do is:
1. Make sure your page is about info that is relevenat to the ad you want
2. Only have image ads enabled in your adsense code
3. Try blocking some sites that provide other ads

I've never tried this so a bit of guesswork as to how effective this would be.
 
I think all you can do is:
1. Make sure your page is about info that is relevenat to the ad you want
2. Only have image ads enabled in your adsense code
3. Try blocking some sites that provide other ads

That's the way to do it to ensure I only get relevant adverts on my adsense sites. I do think the 'download' adverts are misleading though and surely Google should bring this up with the AdWords advertisers who are creating these graphics.
 
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