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Sussex Safer Roads Campaign

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Embrace Life – always wear your seatbelt | Future Junk

Dramatic, maybe cheesy, effective, creative - I'm not sure why people wouldn't want to wear their seatbelt, but think that this is a great ad.

The ad hasn't been on telly, so I think that this is a great way that they can get more bang for their buck - not just locally, but it must have a national if not global effect.
 
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