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UK online marketing spend set to boom

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Business: Ecommerce, Internet marketing, Social networking

A new report from PriceWaterhouseCoopers (PwC) has predicted that online marketing spend by UK businesses will increase by 11% by 2015.

The rise of digital channels and rapidly growing consumer demand for social media are both expected to encourage firms to pour more money into online marketing, boosting the market to £17.7billion over the next four years.

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