Would UK gambling brands trust .casino, or stay with .co.uk?

[NiceNICDomainServerNiceNICDomainServer is verified member.]

.casino gives a very clear industry signal before someone even visits the site.

That may help for casino reviews, gaming content, or betting-related projects.

But in the UK market, .co.uk and .uk still carry strong local trust.

For this type of domain, would a UK brand benefit from using .casino, or would the local extension usually be stronger?

 

[HelmutsHelmuts is verified member.]

I suppose we need to check the facts before making any assumptions. .. good and interesting topic.. and, shouldn't be too difficult to get this data, as this information is "public" in the UK.

My prompt to ChatGPT "deep research":

Deep research I want you to research the UK Gambling Commission public register and extract a complete list of registered gambling businesses and the domain names currently listed against them.

Main register URL:

Full register of gambling businesses

Full register of gambling businesses, filter by activity or licence type

www.gamblingcommission.gov.uk

Context:
The UK Gambling Commission public register lists gambling businesses. The full businesses page currently shows around 2,664 results. Each business result includes a business name and an account number.

Each business has a detail page in this format:
https://www.gamblingcommission.gov.uk/public-register/business/detail/{ACCOUNT_NUMBER}

The domain names section can be accessed directly by inserting /domain-names/ before the account number:
https://www.gamblingcommission.gov.uk/public-register/business/detail/domain-names/{ACCOUNT_NUMBER}

Example:
Business: 32Red Limited
Account number: 39430
Business page: https://www.gamblingcommission.gov.uk/public-register/business/detail/39430
Domain names page: https://www.gamblingcommission.gov.uk/public-register/business/detail/domain-names/39430

Task:
1. Open the full UK Gambling Commission businesses register.
2. Extract every business name and account number from the register.
3. For every account number, open the matching domain names page:
https://www.gamblingcommission.gov.uk/public-register/business/detail/domain-names/{ACCOUNT_NUMBER}
4. Extract all domain names listed for that business.
5. If a business has no domain names listed, record it as “No domains listed”.
6. Do not skip businesses unless the page is inaccessible. If a page fails, record the account number, business name, URL, and the error or reason.
7. Deduplicate domain names, but also preserve the original business-to-domain relationship because the same domain may appear under more than one business.
8. Do not guess, infer, or invent any domain names. Only include domain names actually shown on the UK Gambling Commission website.

Required output:
Create a structured table or CSV-ready dataset with these columns:
- Business name
- UK Gambling Commission account number
- Business detail URL
- Domain names page URL
- Domain name
- Domain status or note, if shown
- Licence status, if visible
- Date accessed
- Notes

Also provide:
- Total number of businesses found on the register
- Total number of businesses checked
- Total number of businesses with at least one domain name
- Total number of domain-name records extracted
- Total number of unique domains extracted
- List of inaccessible or failed pages
- A short explanation of the method used

Important:
Use the account number as the key identifier. The direct domain names URL format is:

https://www.gamblingcommission.gov.uk/public-register/business/detail/domain-names/{ACCOUNT_NUMBER}

Please be systematic and exhaustive. Continue through all pages of the register until every business has been checked.

added 2 screenshots for the "deep research" to better understand the job (in attachments).

.. let us see what it provides .. it would be cool to get such a list

 

[HelmutsHelmuts is verified member.]

research in progress