Z.com

humble pie · Jun 26, 2015

probably old news but move over hash tags and new GTLD's,

I'll take a domain like that all day long.

(glad to see they don't seem to promote any social media in this vid)

https://www.youtube.com/watch?v=d_G4oLBPxb0

ChrisMM · Jun 26, 2015

"What's that website again? Zed.com?"

No. Just Z.com

"JustZ.com?"

I could see how a more "everyday consumer" style website might run into some issues with a single letter domain though.

humble pie · Jun 27, 2015

You gotta let the plebs go and accept 80/20

ChrisMM said:
"What's that website again? Zed.com?"

No. Just Z.com

"JustZ.com?"

I could see how a more "everyday consumer" style website might run into some issues with a single letter domain though.

BeachLife · Jun 27, 2015

Yet they call themselves "Z.Com Trade", and operate on the URL trade.z.com. Weird, incredible domain but they don't seem to have the conviction to use it.

accelerator · Jun 27, 2015

The problem with a single letter is that it is very difficult to provoke any emotional response from the name, which means people don't remember it well.

This is what overstock found when they attempted a rebrand on o.co

Edwin · Jun 27, 2015

accelerator said:
The problem with a single letter is that it is very difficult to provoke any emotional response from the name, which means people don't remember it well.

This is what overstock found when they attempted a rebrand on o.co

Is that really what you took away from the Overstock debacle?

The real issue was that they had O.co not O.com - that bolded letter made all the difference in the world. Indeed, their own President said:

customers responded well to the O.co advertising, but after watching the spots, "a good portion" of those who sought out the website went to O.com, instead of O.co.

http://adage.com/article/news/o-overstock-backs-o-change/230983/

The CEO Patrick Byrne was even blunter:

we actually had nice adoption from the beginning of last year, gradually people shifting to O.co and then we got into the Christmas season and it worked terribly. For people who were not familiar with us, there was a tremendous amount of traffic diverting to O.com, and we figured it was about 8 out of 13 people who were trying to visit us through O.co, 8 were typing O.com.

http://phx.corporate-ir.net/Externa...yfFBhcmVudElEPTQ3MjYzMzN8Q2hpbGRJRD00Njk4OTg=