Anchor text 'no longer a key SEO factor on Google' - DirectNews

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DirectNews
Anchor text 'no longer a key SEO factor on Google'
DirectNews
Google has become less reliant on link anchor text and domain names for ranking purposes over the last year, according to one expert. ...

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[DomainManagement]

Just what you dont need to read

when you have spent a load on domains lol

 

[GreyWing]

From the bits I read I don't think it means "exacts", it looks like it means close to exats but with bits added on.

Not 100% though,

 

[JMOT]

Its sourced from another bullshit econsultancy article...

They seem to have anchor text and exact match domains confused... idiots...

ignore..