Wanted: Domain Appraisal Appraisal : breakfast.org.uk

[retired_member6]

Valuation / appraisal / thoughts?

I kind of like it myself, which will come in bleeding in handy if I can't shift it haha :mrgreen:

 

[PredPred is verified member.]

good domain

i like it. it's generic & good for the english market. not ebery domain has to have global potential. this could be fine for all sorts of businesses. cereal manufacturers, cafes etc
.org.uk are very undervalued in my opinion. a good one

 

[retired_member6]

Thanks,

I was surprised it was sitting there, the most important meal of the day but as the others aren't in use or being sold it's a strange one. Weetabix or kelloggs could purchase any one of them for a tv campaign but very generic even at org.uk level.

Cheers
Lee

 

[retired_member6]

Can anyone give me an idea of price on this please - quick opinions, I'm going to be on the phone or at least writing letters and faxes today, I'm not sure whether to direct companies to an auction or say highest bidder or take first offer.

I'm thinking of starting at £5000, should it be higher?

Cheers
Lee

 

[retired member 1]

I'm thinking of starting at £5000, should it be higher?

I'd aim lower tbh (perhaps much lower)....but go with your instinct...a domain is only worth what someone is prepared to pay for it, if you think someone out there would pay £5000 for the domain then go find them.

Good luck.

 

[retired_member6]

I'm not sure how much kelloggs bought the .co.uk for but I'm aiming at supermarkets and breakfast cereal manufacturers, for a top keyword like this and an advertising masterstroke they shouldn't want to miss this especially at pocket change. I'll have a think if it should be lower.

 

[wwwdomain.name]

Lee

Remember your first post on this name?... 'great for tv' promoting health issues etc... I'd agree...

What you have done is take a domain that to most would be 'eh? - waste of time reging that' and added what companies shell out thousands for - marketing spin.

Co's are constantly looking for fresh ways to get their product to consumers... Running a 'health campaign' around - as you said - 'the most important meal of the day' could be a real winner if handled correctly...

My advice would be - take your concept, not the domain price... Once a company bites and sees the idea's value, your current thoughts on asking price and what they would be willing to pay may well be higher...

Great thinking - outside the box... Welll done!

 

[retired_member6]

Yes I was thinking of getting a few bits of A4 together like an advertising pack selling my product which uses the url then revealing that the domain was actually available to buy and the product was fake. I'll see how the first few calls go, it doesn't take long to knock something up in word.

Thanks for feedback, anymore?

Cheers
Lee

 

[wwwdomain.name]

Lee

Don't rush it... Look at the cereal co's websites... Ask yourself as 'their' marketing dept. how you think they'd spin it out...

Picture the angles, inspire the concept - then, contact them....

Selling something through the 'buyers perspective' is always a good way to go...

Good luck with it all...

 

[PredPred is verified member.]

breakfast.org.uk

some good advice all round there i think. it is a very nice domain Lee, & the old addage of it is worth what someone will pay is true(if a little repetitive).
however i know of no .org.uk's that have sold for over £1000 (i am sure some have, just don't know about them). Best not to pitch a price. Let them offer.
The only problem is if they get it professionally appraised as I would imagine a big company would. They won't think with their heart or brain like a small business, it will have to go through the channels. There is a little knowledge & quite a lot of bias towards these type of domains so the 'appraisers' will be harsh. We know they talk bollocks anyhow, & charge for it. Just sell it as a great memorable marketing tool & you are considering offers from all parties.
best of luck, Guy

 

[winnie]

It isnt worth the reg fee, which is why it was still available to register.
No commercial company will buy a .org.uk.

 

[retired_member6]

Thanks for the feedback. Commercial companies do however I suppose they're in the minority, we'll see, I'm sure I've seen .org.uk on the telly. Either way, it's a good domain for development.

 

[winnie]

Maybe oxfam.org.uk or some other big charity. There is no way a company like Kelloggs who have spent mega millions on their branding of each individual breakfast cereal would ever entertain the idea of diluting their brands with a generic .org.uk

Development of the domain is limited also. What can you put on it? A few healthy breakfast diets and a link to the Wheetabix site? How can you monetize it?

The reason domains about insurance or travel or mortgages get developed is because there are companies out there who pay per click. With breakfast cereal there really isnt anything like that. Do a bid search on Overture for "breakfast":

http://uv.bidtool.overture.com/d/UK...de=9t2f&mkt=uk&lang=en_GB&Partner=userbidtool

Any time you register a new domain you have to think - who is my target audience? and how can I monetize it with PPC in the meantime?

 

[retired_member6]

I develop domains which is why I know when I buy them I can monetise them - time aint easy to allocate for all though. OK occasionally (silly head more than) I register something I don't like and will probably not develop that's where the risk comes in and the other risk is being unable to sustain the cost of domains when not developing them because you have too many.

I bought one domain midweek which is being worked on now and should launch Friday as an operational, viral, money making full blown content rich site, no it's not a .org.uk but several of those I do have will get developed if not sold - that's how I work, I'm hoping this new domain is my new crazy frog and much more. For instance I have criminals.org.uk and in my mind it will be an absolutely fantastic website. The org.uk fits it perfectly.

Going back to breakfast.org.uk, kelloggs has the .co.uk but I wasn't going to let the world's most important meal sit there while I looked that up. This domain could have possibly been used for a campaign to get people to eat breakfast, eat a better breakfast or just advertise a campaign RE breakfast, you'll notice these days that companies love a campaign to get their product noticed, which is where .org.uk comes into it.

Labour used bigconversation.org.uk who knows maybe they will want a bit of breakfast.org.uk in the future when the conservatives get in. Yes it limits the buyer range and possibility outcome but that's not to say no one would be interested.

And whilst some say dot org is charity, org is also organisation, a movement so it has that use for advertising campaigns, people just need to be advised of possibilities - in my view, not arguing as I welcome feedback. So is it useful to a company, I think so although immediate non reply would suggest otherwise but I only did faxes and emails, started phones but shyed out.

Can it make money? seeing asda come on board and seing tesco in affiliate marketing, yes it can make money, because you see you sell the food and the customer buys add ons, that's where the money is, in the add ons, selling the associated sale, recipies? yes and no, not a great puller but focus a site around 'breakfast' with the right content and you can pretty much put any banners or text links on and therefore make money. A website's traffic doesn't always come from the keyword in the domain - although it's nice to have type ins it aint the be all and end all.

I believe breakfast.org.uk to be worth in the thousands to me and what I could do with it and I wouldn't consider selling it for any less. That's the way I look at my domains, take the development costs and time into mind and thereafter the possible revenue figure and there's the sale price.

I suppose today I couldn't shift crazyfrogfanclub.com for love nor money but up until 12 months ago it pulled in severals of thousands of pounds. It's a funny old world. Searches, PPC, paid for terms, it doesn't matter if you have the idea, the imagination or the need. You're right .org.uk aint going to get popular any time soon but for the right terms, right project and the last feasible uk keyword domain without forking out, it's worth a lot in my view especially to someone / a company with my ideas.

However, you are right in a lot of what you say but there's an alternative view point which I think you should consider also. Thanks again, it's much appreciated when someone replies with thought in mind.

*I disagree with you about trendie as well, I love that. A nice little fashion affiliate site could be put on that with all the latest funky obscure crazes copied from the catwalk but then that aint my thang and when it comes to appraisal on worth undeveloped it's several quid unless as usual you can find a buyer willing to part with the wedge or it's a company name or place etc. trendies would have been much much better though.

**Mind you recipies... weetabix's last domain marketing spree - can't recall the domain now but I'd have remembered breakfast.org.uk, they did it entirely around recipies and fruit and fromage frais 'cause I'm still eating the varieties today, so maybe they are a puller at breakfast as well.

 

[PredPred is verified member.]

Spot on

Lee,
you're talking my language. I'm leading by example too. I am just developing a great .org.uk domain at mo. Fantastic keyword, massive .uk overture score month in , month out. (the following is pretty much what i said & more)
As I just posted on another appraisal where someone said .org.uk is non-profit only...ha! Check with Nominet if you need. I was blinkered myself a couple of years ago, used to scroll down & think, .org.uk is there, but don't want it. I've seen the light. Whether you want to develop a blog site, ecommerce site, site for your company etc there are no limitations. I sometimes check who owns .org.uk & the amount of HUGE firms that own some key word .org.uk domains, generic dictionary words too. In some cases just to drive traffic , yes. Most people who made profits in this business had a little of a pioneer attitude & lateral thinking. Follow the herd, if you like. It's a long drop.
Keep it going Lee
Predator :twisted: