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Probably the largest letting agent franchise in the UK, with various other small companies, probably around 10-15 companies who offer letting franchises.
Belvoir franchises cost roughly £20-50k depending on the package chosen, so their is money in this market.
People like lettings because its a consistent income and therefore very easy to budget for the future etc, also as there is very little invoicing for fees its also a cashflow friendly business. Mostly you collect the rent, deduct your fee and pass the balance on.