Can you build a brand on a .net domain?

[addz123]

Hi,

I'm interested in whether .net domains can be used as brands (just like .com and .co.uk domains). Can anyone list successful online brands that have used .net domains, or specifically exact-match domain sites?

The only one that I've really seen or can remember is BuyMobilePhones.net.

 

[retired_member33]

Skyscanner.net

 

[Bailey]

It can be done with a domain naturally associated with 'Networks' as a service or 'key component'

Outside of that your really looking for the strongest of 'generics' just to have a kudos factor. (.NET dosen't have the natural associates that for instance .*org encompasses)

*My reference to .org being Global and way outside our local .ORG .UK usage

 

[JMOT]

Yes.

I own Bathrooms.net (done zip with it)

If bathrooms.com ever gets around to launching in US then perhaps some traffic/brand value would be lost but I'd say a brand.net can work in the UK but better in the US where .net is 2nd best.

I'm not biased.

 

[paullopez]

If your website is attractive and your marketing and branding is strong enough then you can build brand with any domain extension. Anyway, you can check

http://www.crash.net/ …

 

[Sussexite]

I have worthing.net - a geo about Worthing, pp 98,000 - and having done very little with it for a couple of years it's starting to do well. Maybe not the best site in the world, which sort of underlines that it can be done.

As a general point

There are lots of words which have more than one application, or which are popular as proper names.

eg Bath, Sprint

Where the .com or .co.uk is already developed as a different application of that word, a second tier extension like .org or .net can become a good brand.

Also if the .com or .co.uk is a really poor site with virtually no incoming links then you have a chance to bypass it with a good site on a second tier extension.

 

[ClintonL]

Branding wise, I haven't done too badly with experienced-people/net

Almost everybody who's anybody in website buying and selling (listing locations, brokers, escrow companies, site flippers etc) know about it.

However, if you're talking Nike, KFC type brands, they either pay the price and buy out the dot com or brand on a dot com that's slightly different to their trademark. They tend to not start out online with a .net.

 

[sdsinc]

php.net
mcm.net
euronews.net

 

[Edwin]

Yes, though it's like starting a race with your shoelaces tied together. It will be a harder struggle, but you can get somewhere.

A good example: http://www.theonering.net/

 

[Bailey]

Yep agree with Edwin - though my comment about 'networks' was a focus point

Suppose you sold purely as Network (Internet) based service. 'Apps' being a pretty good example. (No land based anything) Then .Net should stand on Good ground. 'In Theory and Maybe' (The association at work)