Co-Registration

[retired_member33]

I have been sort of planning my strategy to become less reliant on Google and part of it is to grow my email database via co-registration on lead generation websites.

Anyone has done this before and how was your success rate?

And how much did you pay for per address? And which information did you get?

Thanks

 

[Edwin]

That's something the startup I co-founded tried in the 2000-2001 timeframe. Back then, we did deals direct by scouting major sites that signed people up to multiple newsletters, and persuading them to add our newsletter(s) as an additional option. We then double opted in the resultant signups, and paid them for all the leads they produced. Rates varied widely from about $0.25-$0.75 per unique new subscriber (this was for business newsletters) and I remember spending hours poring through lists of new subscribers trying to assign them some kind of rough "quality score" to work out what we should offer the partner after the trial period ended (i.e. looking for how many name/address combos seemed like random collections of characters, "Mickey Mouse" etc.)

The company itself ran out of money shortly after the (first) dotcom crash, but we grew our list to over 1,200,000 unique subscribers in just over a year largely by the method I outlined above. If only we'd had something like Adsense (invented in 2003) to monetise the sites and newsletters, the company would still be around today!

 

[Edwin]

Oh, and in many cases (but not all) we were getting firstname, lastname, DOB, email address, gender, zip/postal code and country. It depended a bit on what information the partner sites were already collecting. We paid more for "richer" data.

Note that 4 people worked more-than-full-time on the project for about 18 months (i.e. 12-14 hours/day up to 7 days a week - proper "startup" hours) when we were at full throttle, so this is just the tip of the iceberg.

 

[Edwin]

Here are a couple of links to get you started (all but two of the many companies we worked with seem to have vanished in the last decade!)

http://www.newslettersforfree.com/
http://www.focalex.com/products/coregistration.html

 

[retired_member33]

Thanks for you're input Edwin, much appreciated. On phone now but will have a closer look tomorrow.

Would it be something you recommend doing to get email addresses?

Its for a voucher site if that makes any difference.

Thanks again.