20i Domains

.co.uk vs .uk

Discussion in 'General Board' started by bensd, Sep 26, 2020.

?

.co.uk or .uk?

Poll closed Oct 3, 2020.
  1. .co.uk

    16 vote(s)
    32.7%
  2. .uk

    33 vote(s)
    67.3%
  1. Ben Thomas

    Ben Thomas Well-Known Member

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    In my opinion, because it's now a free-for-all, some life has been injected into it. I also personally feel that .uk is much nicer than .co.uk. It's shorter and sounds better to say out loud, it's easier to ready and remember. Of course, this is just my opinion and it is subjective.
     
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  2. Domain Forum

    Acorn Domains Elite Member

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    articles.co.uk
     
  3. Adam H

    Adam H Well-Known Member Exclusive Member

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    I think that say's it all, as a domainer, someone in the know and someone who's probably had more knowledge and interaction of domains over the years than Joe blogs, it's engrained that it's the "norm" more so than most, and its hard to look past that which was helped by giving sole rights to .co.uk owners as it give a lack of urgency to change. ( which i don't disagree with, it just prolonged uptake ).

    Everyone felt the same way about .co.uk's in my opinion, the poor mans .com! The .com was the "internet" and still is for much of the older generations who are not internet savvy.

    I think we are at a shift, where the young....dont really care. My age between say 35 - 45 are the ones who typically have .co.uk in their blood, but still there has been a big shift to .uk preferrance from many of us. Anyone after that group again, unless in the industry or have a vested interest..........don't really care unless they've been advised otherwise.

    .uk's are not the future, they are the present and they are already marking their ground and I guess, it pains me to say it but Nominet have probably done a good job in getting it out and marketing it in a backwards kind of way.

    Don't get me wrong, I'm a big avocate for brand protection and retaining both UK tld's, I dont think that should change and I personally wouldnt lunch a serious business without having both....but still, it's my opinion and there will be many different ones :)
     
  4. Trauiner United Kingdom

    Trauiner Active Member

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    It's hard to say they are the present when virtually no-one is using them.

    I would say there's only a debate on if they will be the future, which based on current usage appears to say they will not be.
     
  5. LCHappy United Kingdom

    LCHappy Active Member

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    Is there any scenario where .co.uk wins and puts this debate to bed? Not in my opinion, at best it will always have .uk hanging over it. There is a scenario where .uk wins though and we never here about .uk again.
     
  6. Ben Thomas

    Ben Thomas Well-Known Member

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    Here's the facts:

    1. .uk is becoming increasingly more popular

    The uptake of .UK domain names has increased exponentially inside the domaining community. I don't know if it's just me, but I have seen more and more companies using .uk domains. Perhaps it's because they are now available to everyone. Who knows.

    2. .co.uk is longer and tired

    If it's to be said, .co.uk is a longer version of a domain name. It makes marketing it look ugly next to a .uk. It looks less appealing on a business card, it looks less appealing in an address bar. It looks bad in comparison. The only thing holding .uk back from overtaking .co.uk, is the fact that the older generation recognises it as more official. But here's a reality check – that's the old generation. The new generation of startups, and whiz kids of AI companies and bootstrapped, basement-office, high-tech app development startups see .uk as a better alternative – because it is.
     
  7. Admin

    Admin Administrator Staff Member

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    You mean more popular than it was but thats not more popular than .co.uk. You know....i agree with you, I like .UK BUT every end user that enquires and buys my domains is asking and buying .co.uk's. They dont even ask about the .UK...you know why? Because they dont know it exists. There's another fact.
     
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  8. Trauiner United Kingdom

    Trauiner Active Member

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    ".uk is becoming increasingly more popular" - Is it though? It's very rare to find a business/website actually using a .UK domain. Most people would struggle to name even 10 websites using the .uk extension off the top of their head.

    It's interesting because the main businesses of .co.uk owners had 6 years (I think?) to get their .uk equivalents and the uptake was awful. If you remove the automatic registrations, numbers are embarrassing for Nominet.

    All these 'good domains' available in .UK at the moment, you have to realise are only available because they're unwanted domains.

    "The new generation of startups, and whiz kids of AI companies and bootstrapped, basement-office, high-tech app development startups see .uk as a better alternative" - So you mean people with no money using .uk domains because they can't afford the more valuable .co.uk domains?

    Buying a .uk domain is just like the .io brands going with .io because they can't afford the .com and look at upgrading to the .com in the future when/if they ever succeed.
     
    Last edited: Sep 28, 2020
  9. Ben Thomas

    Ben Thomas Well-Known Member

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    And that matters, why? Personally, as someone who is comfortable owning only a .uk for their brand, I really don't think owning the .co.uk matters. There are several prominent examples of this, not least the aforementioned royal.uk
     
  10. Trauiner United Kingdom

    Trauiner Active Member

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    Royal.uk is an outlier so that one is irrelevant. Regardless, several? That to me says a lot. As I've said, if you ask any domainer to state a large list of .UK domains off the top of their head, that are decent websites, they'll always struggle once they get to about 5-10.

    However, you're always now going to have competition for searches of your brand. What if the .co.uk holder of your domain does a better job at branding or grow much bigger? You will rely on your clients always having to direct type-in your name to ever find you. Not really a good thing.

    It's a side-effect of when you let two completely different companies operate on such a similar TLD.

    .uk was a money grab by Nominet and from what the numbers show so far, no-one cares about the extension on its own.
     
  11. Ben Thomas

    Ben Thomas Well-Known Member

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    I'm confident in the fact that I can speak and market my brand properly. If they type in .co.uk and find a recruitment business, they're going to know something is wrong, buddy. What you're saying doesn't make sense in the real world. Those who can't read a URL properly, probably aren't that interested in it anyway. Secondly, my business is outbound sales 100% at present, with any inbound sales being only by chance. This may change in future, but as I say, I'm not concerned.

    brightwork.com is unclear about what it sells, looks to be some sort of SaaS option. the .co.uk is owned by a recruitment agency. I don't think I'm going to have much competition, IN MY INDUSTRY, for search traffic. I think we can coexist just fine in the same space. I will agree that owning the .com and .co.uk would be nice, but I'd still operate from a .uk given that chance.
     
  12. Trauiner United Kingdom

    Trauiner Active Member

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    It appears you're quite new to the industry of domains and how it works in regards to user behaviour etc but I understand what you're trying to say.

    You at present don't have the ability to tell someone in general that your company is Brightwork. You will always have to clarify it's Brightwork.uk instead of the assumption they'll make that it's .co.uk

    The assumptions people have is one of the core problem.
     
  13. WalkinDude United Kingdom

    WalkinDude Well-Known Member

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    Keep feeling like I'm missing something. If you had a .co.uk portfolio then Nominet offered 5 years to grab all your .uk's. Any you didn't was free expression.

    All the non domainers who didn't bother with their .uk ROR's the same. So there's some to my understanding unknown percentage of .uk's that are not matched with their .co.uk's but this outcome was the free expression of all who partook. Registrars bent over backwards messaging and emailing .co.uk holders to reg their .uk's and some went a bit further than that.

    Those domains are not beholden to guarantee entrepreneurs huge profits are they? Fact they dropped means they were unwanted in most cases. Whatever you gain from them is just a bonus.

    We don't see the huge number of Prime .uk's safely betrothed forever to their .co.uk counterparts and many never to be parted. And even when they are parted it's domainers selling them as separate concerns and creating further entropy. We complain about ourselves.

    Too many top Generic domains were simply hoarded. Many will never achieve the promise many once thought they would because online thinking processes have changed and brandables are second nature to the public. Hash tags, social media accounts, all challenge domain names for digitally locating things. Domaining is improving but not so sure anymore there's any reason why it's going to get bigger. Technology just flows around the domain hoarding.
     
  14. Ben Thomas

    Ben Thomas Well-Known Member

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    I have been here since about 2016, so yes. Relatively new in that sense. But I don't think that matters.
     
  15. Lucky Luke United Kingdom

    Lucky Luke Active Member

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    Well, it's good to see this lot spreading the word : Evangelists.UK ;)
     
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  16. Trauiner United Kingdom

    Trauiner Active Member

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    Looks like they couldn't get the .co.uk and couldn't afford the .com (or justify the cost at least).
     
  17. dee

    dee Well-Known Member Acorn Supporter

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    I think they'll end up coexisting. I'm a fan of the UK for all the reasons mentioned previously, and if both were launched side by side I suspect it'd be no competition. You'll never get rid of one over the other though because there is such a huge legacy of co.uk sites running that will never go away. I think uk will just slowly creep up and become an "as well as" norm.

    I guess if you have generics, then the co.uk has slight advantage at moment as public will currently default to co.uk
     
  18. Lucky Luke United Kingdom

    Lucky Luke Active Member

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    @Trauiner Probably true.

    Just bumped into the site yesterday as evangelist.uk is dropping today and I wondered what the plural was doing.
     
  19. karlm United Kingdom

    karlm Well-Known Member

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    Try and look at it from a general member of the public and not someone that has invested £ in .uk names, should give you the answer.
     
  20. JMI

    JMI Active Member Acorn Supporter

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    Owner's of a premium .UK or .co.uk who don't have the pair are kind of the real losers.
     
  21. Lucky Luke United Kingdom

    Lucky Luke Active Member

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    I guess the point there is about how cheaply can you buy a premium or reasonable .UK. Even if it's dirt cheap, is it money down the drain?

    Having said that, I am surprised (and I probably shouldn't be) at how cheaply some quite nice .UK domains go for on DomainLore or Flip

    Clearly, I like the .UK but I do see that it has a long road ahead of it with an uncertain destination
     
    Last edited: Oct 2, 2020