If its pr7, its worth something :razz:
Here's an idea ... how about starting a campaign to turn it into a page rank of 7 site? Could be very viral, so long as you don't annoy potential back-linkers with advertising. Could be a test on what it takes to achieve such a pr status, and what better page rank objective than 7 (highly challenging, yet achievable). Maybe you could offer something at the end, like donating its status and revenue potential to a worthy charity.
J