Domain question - Eact match .org.uk or plural with less exacts

[khalid]

Hi,

So a little question...

A domain like "theorytest.co.uk" is unavailable however "theorytest.org.uk" is.

Alternatively "theorytests.co.uk" (plural) is available.

According to G's Traffic Estimator (I admit it can be unreliable), the singular gets 800 impressions a day but the plural gets 1.

Which would you go for; the singular .org.uk or the plural .co.uk?

 

[domainseller200]

In light of the EMD being turned down, the plural

 

[bizzyboy]

My take on it would be as follows:

1. It would depend on whether I was going to develop or flip. If I was thinking of spending time on developing a quality site with lots of content then I'd go with the singular .org.uk due to the amount of searches.
The EMD issue with Google would not deter me if I was going to build a quality site. It's just that going forward an EMD will not get the same benefit as it once did in the past.

2. If I was gonna flip the site then I'd go with the plural .co.uk as I believe it would be slightly easier to shift.

 

[namdas]

Personally if this is an in house development and you're not fussed about selling on the domain I'd look at .com, .net or .org before I'd look at a .org.uk - not only do I think they look better but for a UK focused keyword like 'theory tests' they are often a damn sight cheaper than a UK domain too