Dominating a niche

[techtimmy]

Theres always a lot of talk about niche domination. But can anyone tell me just how far you need to go in order dominate?

For example if were were talking say goalie gloves.

Do i need to start regging names about different colour gloves, re gloves, blue gloves etc

Then what about sizes, small goalie gloves, large, mens, kids etc

Then maybe different materials etc. The list seems endless


And i havent even started to worry about the different extensions!!!!!

Can anyone share their dominating tactics.

Regards,

Tim

 

[Edwin]

I'd be satisfied with "goaliegloves/co/uk" to dominate the "goalie gloves" niche, although I'd probably feel more comfortable if I had "goalkeepergloves/co/uk" as well. But that's part of a larger niche (football equipment) so you have to decide how large a niche you're going to try and take on.

For example...
Football Equipment
which is bigger than
Goalkeeping Equipment
which is bigger than
Goalkeeping gloves

Another way to look at it might be to try and get a large number of x-glove related domains where "x" is a sport that requires the use of gloves. That way you can start to build up more traffic/sales for gloves manufacturers, and potentially negotiate higher commissions etc.

The rest of the qualifiers you suggested (size, colour, etc.) are good ways to break down the CONTENT on the goalie gloves site.

 

[accelerator]

Your content and understanding of site promotion techniques are more important than the domains you hold when trying to dominate a niche. Whilst good domains help a lot, it is possible to dominate a niche simply by building a good site.

Rgds

 

[Edwin]

Yes, but 2+2 can equal 5. Combine what you just said with the strongest domain for the niche, and you should be unbeatable. Not only do you have good content and good promotion, but you're benefitting from the one thing no competitor can (since you've beaten them to it): the exact match boost that comes from having the perfect domain name.

This is less important if you're just slapping together an affiliate mini-site, but if your intent is to "take on" a niche by becoming an authority site within it, it's really worth considering getting that extra step up!

 

[techtimmy]

Thanks for the advice guys.

I'm a developer at heart but seems to have a tendancy to want to build the worlds greatest sites rather than 1 or 2 page mini sites. So your advice fits nicely with my style.

Seem to fail in the site promoting/link building side of things though!

Once i crack the secret formula i tell you i'm gonna be rich, rich beyond my wildest dreams, mwahahahaha

 

[expertc]

There is no secret formula as far as I know. As an example - one of my autopilot sites dominates a small niche (seasonal). By dominate I mean:

1. It's No. 1 on G and Y for my keyword combination.
2. It has a bounce rate below 50%

To be honest I can't retire now because I have that small niche site.

Good luck

 

[nnh]

Its not possible to 'dominate' a niche, if you had a web without search engines it may be so, but just using domain names its not possible, there are to many variables!

 

[JMOT]

I think you are confusing trying to stifle the competition by grabbing as much keyword land as possible with actually running a dominant combined SEO and PPC campaign to ensure you reach as large a percentage of searches as physically possible. Thats how you dominate a niche. Get the most traffic. Its nothing really to do with your chosen domain.

Edwin has it absolutely right that by having the keyword generic TLD is the best possible start and has a whole bunch of benefits associated but you still have to fight just as hard as everyone else in anything thats competitive.

Anyone could come and register 1stGoalkeepergloves.co.uk or goalkeepergloves365.co.uk or something crap like that, do a better job at SEO and PPC than you and dominate the niche.

 

[techtimmy]

Yeah i'd say the penny dropped yesterday.

I thought dominating a niche meant buying domains of pretty much every variable of products within that niche, to prevent some other domainer coming in and stealing your thunder with his rubbish green-padded-velco-junior-goalkeeper-gloves.co.uk

What i should be looking at is getting 1 decent name and then building a bad-ass site that has a page or section about each mini varable. doh

Right, your all in trouble now