Thank you, BannedfromTV.
DoubleTap - Are you seriously suggesting that just £6k to establish a solid web identity for a site selling white goods, hifis, computers etc wouldn't be money well spent? If so, find me another single word domain describing such products in any of the significant commercial extensions (.com, .net or .co.uk) for sale at a lesser price and I'll apologise for my irritation at your intrusion in this sales thread.