Exact match and PPC

[dashu1]

Not sure this is the most appropriate place to post this, but I wondered if anyone has any opinion on whether an exact match domain works well (lowers costs) for PPC advertising?

I'm pretty sure it used to help reduce cost per click because of quality score thingy, but not sure if it makes a blind bit of difference today?

Anyone actually tested it out? Recently? Please? Thankyou.

 

[bens]

Not tested it personally but this is makes interesting reading. Results are from 2009 though.

http://memorabledomains.co.uk/ppc-generic-domains.html

 

[JMI]

Funny, off topic I know but you look at this pile of junk now.. https://www.igoldrush.com/about

and in many ways it's kind of where Crypto is now... and where is the Internet now?

 

[boxfish]

imo it's a double-edged sword.

CTR is higher but part of that is repeat visitors coming back to your site, which costs you extra money if they keep clicking your ads to revisit, and you're paying competitive keyword bids for those, rather than just lower cost brand bids.

 

[keano]

imo it's a double-edged sword.

CTR is higher but part of that is repeat visitors coming back to your site, which costs you extra money if they keep clicking your ads to revisit, and you're paying competitive keyword bids for those, rather than just lower cost brand bids.

Very valid point, particularly from an e-comm PPC perspective, but less of an issue if the exact match domains are used for lead gen PPC.

 

[dashu1]

Thank you for all of your opinions, food for thought...

 

[Ben Thomas]

2009 was a long time ago. Exact match domains, IMO, are still a good idea. But not for PPC sake, moreover for instant rapport with someone looking for the service/thing.