Experience with Press Releases?

Nick11380 · Nov 8, 2011

About 3 years ago I dabbled in submitting free press releases but as you can imagine the success was non-existant.

I am looking to create a paid submission for one of my tech sites as an attempt to get it back to #1 (Panda update in September thought Apple was worthy of the top 4 results, I beg to differ).

Any advice would be hugely appreciated.

Nick

Blossom · Nov 8, 2011

PRweb is the best one. The best press releases tend to have attention-grabbing survey results in them, along the lines of 'X% of consumers are planning to spend over £XXX on gadgets this Christmas' etc. Those types of things tend to get picked up by more sites than anything else when it comes to press releases, in my experience.

Good luck competing with Apple!

Nick11380 · Nov 9, 2011

Thanks, for some reason I never thought to add numbers. I'm guessing you use existing data as opposed to conducting your own research?

This may be an incredibly stupid question, but do press releases allow images? I'm sure the only ones I have seen have just been text based.

Blossom · Nov 9, 2011

You can use something like Amazon's Mechanical Turk to do the survey for cheap, best to do your own research really but it doesn't have to be expensive.

Most of them don't, I think the more expensive PRweb ones might do - don't quote me on that though.

You also have to be really careful about getting your link in there - make a conscious effort to get your link in and don't assume URLs will automatically be linked. The better press release sites will allow you to use HTML, so for others putting www.yoursite.com in the text increases your chance somewhat.

ClassicalGuitar · Dec 2, 2011

Daniel Tan

Do a search for Daniel Tan's "Press Release Cash Cow"

Excellent way for you to submit a press release that allow anchor text backlinks.

Links like these can give a real boost to long tail keywords.

Maccke · Dec 8, 2011

Blossom said:
PRweb is the best one. The best press releases tend to have attention-grabbing survey results in them, along the lines of 'X% of consumers are planning to spend over £XXX on gadgets this Christmas' etc. Those types of things tend to get picked up by more sites than anything else when it comes to press releases, in my experience.

Good luck competing with Apple!

PrNewswire.com is pretty good as well. But in terms of backlinks generated and staying up for months after, I have to agree

I had over 9 000 pages created from some 'average' Press releases on PrWeb..