Faced with this dilemma, what would you do?

[wwwdomain.name]

First up, big thanks again to all who gave feedback on the .cc and .me.uk research threads...

I've come across a situation which poses a dilemma with regard to registrations...

In this instance, because of the nature of the two names in question, I'll be registering both...

BUT let's say your astute as to what you register... You can only register one and you know that on face value, they are both very similar... Bit like reg'ing the singular over the plural or visa versa....

Faced with two names - both being 'generic terms' with definitions in answers dot com... One has higher OVT - the other higher google... Both eitherway, give high returns... Both offer equal 'psycological' advantages to potential buyers... Both are equally potential winners - just slightly (though similar) different markets...

Faced with a choice... Which one would you register if you could only register one? Why? What would make you choose the one over the other?
Is the critera you would use always the same? Why? Does the criteria vary? On what basis?... Essentially, what are the yardsticks?....

Any feedback is really appreciated.... Hopefully, answers will be of assistance to others too...