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Sadly the fact that this thread is already #1 in Google UK for "fibb" says it all, in 15 years of the web virtually no-one has been interested in the word "fibb".
I can't see it being brandable either due to the negative connotations of the similar three letter word.
The only silver lining would be if someone starts up a company where the initials are FIBB but you may be waiting a long time.
I don't see any value here. As a domain it's a reg fee situation. Perhaps in a sense the nly way to proceed is to play on the word 'fib'. Maybe a blog type site detailing well known personalities caught out lying. Who knows... A bit of struggle to make it work for you really.