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1. Even though they are among the most expensive domains to acquire, Geodomains are still underrated. They are easy to develop (simply build categories for hotels, restaurants, attractions, etc), receive tons of direct navigation and getting advertisers is a cinch.
I, singlehandedly, pulled in $500,000.00 in local advertising for PalmSprings.com in 1999. And it’s easier now because people know the site. We have not solicited a hotel advertiser (#1 source of revenue) since December 1999. They call us now.
We bought Nashville.com for six figures in the summer of 2003. In 90 days we doubled our money. Blog by David Castello of CastelloCities Internet Network (CCIN)
Have forgotten the date or source but here’s another one from his brother Michael.
1. There are so many positives to a Geodomain. It has been great ride for over 10 years for us. Here are a few up and downs that come to mind.
Upside:
1) Many verticals (hotels, classifieds, real estate, jobs, the arts, dining, attractions, excursions, the list goes on and on)
2) A captive audience (ready made)
3) Global Reach (already visually branded)
4) Location, Location, Location (citizens will know you which equates to “political leverage”)
5) Takes very little money to develop
6) Future Technology will allow for virtual property to be sold much like Second Life. (there is a lot of money in those hills)
7) PalmSprings.com was offered 4 million dollars 6 years ago. (that’s a lot of golf!)
There are many other geo owners that are team players and will help you. (not a lot of other domain niches that do this)
9) The local newspaper will hate you
Downside:
1) Could be seasonal traffic (some seasons slow)
2) Takes a lot of time to create (could be an upside if you really love the place)
3) Some local businesses at first will treat you like the plague
4) The Local Newspaper will hate you
