Google 'Rival' Wikia Launch

[smokin]

Who's heard of this, loads of you probably ! new search service launched. It has ties with the wikimedia corporation who of course operate wikipedia, i think it has an excellent brand to piggyback from, initial market share going to be tiny but theres definately a lot of scope.. when will they start ads!
What do we all think ?

http://uk.news.yahoo.com/vdunet/20080103/ttc-possible-google-rival-to-soon-be-lau-6315470_1.html