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Hotel affiliate data

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Hi. 2 questions please

1. What do members think would be good targets / ranges for
  • Hotel affiliate eCPM; and
  • Conversion rates for the traffic sent to the affiliate?

2. Is is better to deep link to
  • a hotel / b and b; or
  • a destination eg town?

Please assume this is a travel related site that already has significant hotel related traffic.

Many thanks - look forward to reading the answers.
 
Domain Summit Asia 2026
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