Wanted: Domain Appraisal InsuranceHouse[dot]co[dot]uk

[easyman]

Any ideas on the valuation of this domain? Sedo's rough and ready valuation tool estimated a high £x,xxx

 

[Edwin]

That's probably because their tool can't distinguish between houseinsurance.co.uk (very valuable) and your domain name (not really worth anything much). They no doubt forgot to add a bit of code to test for word order within the domain.

 

[retired_member13]

Sedo's valuation tool is partly based on a broad match search figures, so InsuranceHouse is taking it's value from the popularity of HouseInsurance.

Broad match valuations, like those of Sedo and Estibot do not attach much weight to the order of the words and focus more on the words themselves, so for example they assess phrases like UnitedManchester as valuable because ManchesterUnited is a popular search phrase, but UnitedManchester doesn't actually mean much in it's own right, and certainly doesn't carry any weight in search engines.

So.......
[house insurance] gets 38,800 exact matches on Goog's new keyword tool,
[insurance house] gets 230.

As such it's not worth a lot, but you might be able to sell it to an insurance broker or maybe to someone who believes automated valuations, of which there are still quite a few.

 

[retired_member21]

I remember getting a listing for 'house insurance' - it just wasn't great traffic/earner compared to home insurance related phrases

 

[easyman]

Thanks for the feedback. Had a feeling the valuation was completely wrong.