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Once the UK's departure from the EU has been finalised, existing EU trade marks (EUTMs) will no longer provide coverage in the UK. http://www.dyoung.com/brexit-trademarks
Although the position is unclear at present, we anticipate that appropriate legislation will be implemented to ensure that such rights continue to have effect in the UK, for example, by converting existing EUTM rights to UK national rights, enjoying the same priority or filing dates.
Thats really interesting, though not totally unsurprising if you think about it. A product is created, named and a TM then applied for to protect the owners rights.
Bubble Wrap is actually 'inflated cushioning' as a generic.
Having just looked, there's a UK TM for 'BUBBLEWRAP' for class 30: Snack foods made from wheat.