If you think it will drive traffic it will probably do you some good. If visitors like you content on one page and you send them to another page (WordPress as special relationship plugins that do this) and they like the destination content and stick around to look at more, it is a positive.
On the flip side, if they hate content on one page and leave quickly and then hate content on the other page and leave quickly this can be a negative.
My recommendation is to concentrate on content and the user experience. Google is looking for content (they love it when publishers work for them for free) that traffic enjoys and that advertisers covet to advertise on. That way the advertiser is happy, the visitor is happy, Google makes a ton of money, an the publisher gets nothing (or next to nothing) for the privilege of hosting Google ads.