A great paper from Microsoft where they refer to "domain bias"
"We provide evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments.”
“We find that domains can actually flip a user’s preference about 25% of the time."
http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf
Should do us all a favour !
.
"We provide evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments.”
“We find that domains can actually flip a user’s preference about 25% of the time."
http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf
Should do us all a favour !
.
