- Joined
- Dec 6, 2004
- Posts
- 1,386
- Reaction score
- 10
Net ad spend poised to overtake national press
By Carlos Grande
Published: May 29 2006 21:53 | Last updated: May 29 2006 21:53
internet/ wwwThe internet will this year overtake national newspapers to become the third biggest advertising medium by spend, according to authoritative forecasts.
By the end of 2007, internet advertising will close the gap on regional newspapers, the number two medium, but will still be well short of television, the biggest outlet in the £12bn-a-year media advertising market.
By Carlos Grande
Published: May 29 2006 21:53 | Last updated: May 29 2006 21:53
internet/ wwwThe internet will this year overtake national newspapers to become the third biggest advertising medium by spend, according to authoritative forecasts.
By the end of 2007, internet advertising will close the gap on regional newspapers, the number two medium, but will still be well short of television, the biggest outlet in the £12bn-a-year media advertising market.
