Google Adsense New Google ads format

Systreg · Nov 16, 2012

Just seen there's now has a big arrow inside a box on Adsense ads where the site url used to be, the url has now been moved under the heading, ads now look like this:

It looks big and obtrusive to me, can't see the point in it.

Edwin · Nov 16, 2012

Systreg said:
It looks big and obtrusive to me, can't see the point in it.

That is probably the point. Big and obtrusive may get more clicks. Google love experimenting...

Systreg · Nov 16, 2012

Perhaps, still looks ugly, though, I wonder if we'll see more sites implementing the use of the

image on their site menus etc to cause confusion and get more clicks

Edwin · Nov 16, 2012

Systreg said:
Perhaps, still looks ugly, though, I wonder if we'll see more sites implemting the use of the

image on their site menus etc to cause confusion and get more clicks

Google would instantly throw them out of Adsense if they did that and were spotted. It's against the TOS to "incentivise" clicks by making the ads and navigation too similar, or to draw attention to ads by placing graphics near them.

Systreg · Nov 16, 2012

Yes, I'm aware of Google Adsense terms but I've seen loads of sites that already use similar arrows on menus and other parts of sites, I don't think Google would be able to do anything to those with regards to incentivising, perhaps Google should use a different symbol, or better still, stop using it all together.

Brassneck · Nov 16, 2012

Systreg said:
Just seen there's now has a big arrow inside a box on Adsense ads where the site url used to be, the url has now been moved under the heading, ads now look like this:

It looks big and obtrusive to me, can't see the point in it.

Been seeing those for a while - no idea if they convert better but judging by my stats recently they can hardly be worse.

Stephen.

Systreg · Nov 16, 2012

Brassneck said:
Been seeing those for a while

First time I've seen them today on mine or any other sites, they were showing the old format yesterday.

Had a look on Google and it appears they've been around for quite a while for people using android/phones, not having ever been on the internet using a phone, I wouldn't know they were already being used for that.