New Page or New Site

[cc976a]

If you had a website promoting and selling blue widgets at www.mybluewidgets.co.uk - it had been live to close to a year, has a stream of visitors and making sales, but you also notice there are a number of searches made for Blue Widgets London and enough to warrant some attention.

You also notice BlueWidgetsLondon.org.uk is available FTR

Do you:

- Create a new page on mybluewidgets.co.uk to target this phrase

- Buy and develop BlueWidgetsLondon.org.uk and take advantage of the exact match

- Buy bluewidgetlondon.org.uk purely so no-one else can take this exact match bonus but just concentrate on developing mybluewidgets.co.uk

- Do both (1 and 2) and target both sites to the keyword (although both will be hosted on the same reseller account)


What would you do?

 

[bensd]

I would do this:

Buy bluewidgetlondon.org.uk purely so no-one else can take this exact match bonus but just concentrate on developing mybluewidgets.co.uk

 

[cc976a]

Cheers Ben - any further thoughts?

 

[wb]

Same as Ben.

 

[Sound]

what Ben said

 

[accelerator]

Create a new page on mybluewidgets.co.uk to target this phrase AND get links in to it.

As a domainer I might be expected to say buy a domain, but seeing that Google has changed the boost it gives domains, it's not so important now.

Rgds

 

[cc976a]

Is that still the case?

I was led to believe initially it was understood the exact match bonus tailed off - but as people have started analysing the affects of Panda there is still a good advantage to be had?

Thanks for the advice