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Zotspot searches for loyalty by paying cash
Some internet users are so loyal to their favourite search engine, you'd have to pay them to switch. That's just what Mark Davis has in mind.
Davis is founder and chief executive of Zotspot.com, an internet service in New York that's offering cash to people who sign up as members and persuade their friends and neighbours to do the same.
"I think that's a unique and enticing value proposition to consumers," said Davis, who hopes to boost Zotspot to the upper echelon of internet search services.
Davis said he thinks consumers will find the Zotspot approach appealing. A visitor signs up for the service and logs in whenever he uses the site.
Each of his searches is tracked in order to estimate how much money he should receive. But to be eligible for the payoffs, a user must also persuade at least one other person to start using Zotspot.
He can do this by automatically sending e-mail messages to friends and family, or by putting an Internet link in his e-mail messages or on his website.
Users get credits when their friends join Zotspot and begin using it. If these people sign up new users, the first user gets credit for them as well.
Zotspot estimates that each referral that uses the service as their primary search tool will generate between 10 and 50 cents a year for the person who referred him.
Someone who chalks up 10 referrals at, say, 25 cents per person per year, would get $2.50 for his trouble. But if those 10 each recruit another 10, that makes 110 users, or $27.50, and if the 100 new users each sign up 10 more, that makes 1,110, or $277.50.
Davis admitted that his plan sounds like a pyramid scheme, a famous method for defrauding investors. But he notes that Zotspot users don't invest any money. Like other search services, the site is free and will generate its income and its payouts by selling advertising space.
Sign up at http://www.Zotspot.co.uk
Some internet users are so loyal to their favourite search engine, you'd have to pay them to switch. That's just what Mark Davis has in mind.
Davis is founder and chief executive of Zotspot.com, an internet service in New York that's offering cash to people who sign up as members and persuade their friends and neighbours to do the same.
"I think that's a unique and enticing value proposition to consumers," said Davis, who hopes to boost Zotspot to the upper echelon of internet search services.
Davis said he thinks consumers will find the Zotspot approach appealing. A visitor signs up for the service and logs in whenever he uses the site.
Each of his searches is tracked in order to estimate how much money he should receive. But to be eligible for the payoffs, a user must also persuade at least one other person to start using Zotspot.
He can do this by automatically sending e-mail messages to friends and family, or by putting an Internet link in his e-mail messages or on his website.
Users get credits when their friends join Zotspot and begin using it. If these people sign up new users, the first user gets credit for them as well.
Zotspot estimates that each referral that uses the service as their primary search tool will generate between 10 and 50 cents a year for the person who referred him.
Someone who chalks up 10 referrals at, say, 25 cents per person per year, would get $2.50 for his trouble. But if those 10 each recruit another 10, that makes 110 users, or $27.50, and if the 100 new users each sign up 10 more, that makes 1,110, or $277.50.
Davis admitted that his plan sounds like a pyramid scheme, a famous method for defrauding investors. But he notes that Zotspot users don't invest any money. Like other search services, the site is free and will generate its income and its payouts by selling advertising space.
Sign up at http://www.Zotspot.co.uk
