Agree, with the above. It's got the WTF appeal... not always the best think for an ecom site. There's no products 'above the fold' just a massive logo and youtube vid... and autoplay is a massive no-no.
The product item layout is a bit messy with essentially an arrow pointing to the next product when in grid format. Search by brand is totally lost, as is search by product. You have to squint on the product item to see what product they are for.
Other than that, fairly clean colours. Need a total rethink on the layout & structure. If it's a shop, why have the shop link?