PPC Books/eBooks Recommendations?

[addz123]

Can anyone recommend any good PPC books or ebooks that are fairly up to date and include case studies with information like CTR and ROI etc?

Thanks.

 

[boxfish]

Adwords for Dummies is very good but a little bit dated (doesn't feature image ads at all iirc)

Doesn't have in-depth case studies but does compare different ads to show how CTR improved.

 

[EdwinEdwin is verified member.]

The white paper I wrote a couple of years back about exact match domains and PPC may be worth a read, since unlike SEO there's no dependency on a Google "exact match bonus" or similar since you're paying to show up in the ads anyway...
http://www.memorabledomains.co.uk/ppcanalysis.pdf

 

[dragon]

Haven't read myself but no nonsense stuff on his website: http://www.bothsidesoftheclick.co.uk/cheat-sheet

Can anyone recommend any good PPC books or ebooks that are fairly up to date and include case studies with information like CTR and ROI etc?

Thanks.