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Re-brand

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At what point do you say ok 'let's re-brand' with a one word generic?

What is the criteria? Does it improve things?

Anyone done it? Good / bad results?

Is it worth it considering costs?

Input appreciated.
 
Very interesting question, I thought about that for this site but once word is out the name becomes recognised and a brand, plus all the links etc

Has anyone done a rebrand? what was the impact on the site?
 
admin said:
Very interesting question, I thought about that for this site but once word is out the name becomes recognised and a brand, plus all the links etc

Has anyone done a rebrand? what was the impact on the site?

Admin...

Wasn't sure I'd got the point over but your comments show I have...

The issues of Goog Pr, back links, current brand awareness too...

Be interesting to have some 'serious' feedback on this issue...
 
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