- Joined
- Mar 26, 2007
- Posts
- 2,393
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- 147
Great analogy to pass on to end users who just don't get it;
"If you were buying a boat or even a yacht, the FIRST thing you would verify is that there are no LEAKS. The first thing. In domains it is not only the last thing, in most cases it isn't even a thing. Some are completely unaware. When their ignorance is cured, certain domains will have more value.
The FIRST thing anyone should do when buying a domain name for a business is to make sure when that domain is promoted it does not LEAK! With a domain, leaks come in the form of confusion. In the form of misspells. In the form of hard to remember. In the form of the wrong extension. In the form of how it sounds. "
www.ricksblog.com
"If you were buying a boat or even a yacht, the FIRST thing you would verify is that there are no LEAKS. The first thing. In domains it is not only the last thing, in most cases it isn't even a thing. Some are completely unaware. When their ignorance is cured, certain domains will have more value.
The FIRST thing anyone should do when buying a domain name for a business is to make sure when that domain is promoted it does not LEAK! With a domain, leaks come in the form of confusion. In the form of misspells. In the form of hard to remember. In the form of the wrong extension. In the form of how it sounds. "
www.ricksblog.com
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