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Don't see it selling to anyone to be honest however if you develop it then it could make a good site similar to Groupon like if so many students from the same college or university decide to take up an offer from a company then they get the offers.
I'd put this name at less than reg fee (ie £0), and can't see it selling unless you do something with it.
Another thing to remember when you buy this sort of name is that the buyer has to pay another £12 to take ownership - so even if you offered it free it would cost the "buyer" £12, and IMO this name's not worth anything like £12.
Whilst I agree it would be difficult to sell the name to a keyword volume obsessed domainer, let's have some optimism for a relative AD newcomer ... I think the name is very marketable and brandable, so I see the merits of the name ... still probably couldn't easily sell it here though, but good for a site.