Domain names containing service marks (marks that are identifiable as being connected to a trademark or service) or trade marks on UK extensions are open to DRS actions if the registration appears to be abusive.
This basically means that you can register domains containing other people's marks, provided you use them in a way that does not infringe on the rights of the mark holders. This is further complicated by the uniqueness or individuality of the mark you are infringing - the more unique the trademark the less likely you are to be able to prove that the use is not abusive.
Something like runtime would be fine for running, and runtime is a generic term in any case. However, if you were selling Runtime Products then you'd be infringing rights.
Sometimes trademark holders will grant permission to 3rd parties to use their marks in service offerings - eg a vauxhaul dealer using vauxhall marks in their operations - but you need to apply for this permission in advance.
Basically, if you're going to spend time and money setting up an online service, if you use someone else's mark then the chances are they will leave you be (unless they are highy aggressive about it like McDonalds or Lambretta), until such a time as the business you are building gets a profile or is profitable - then they'll more than likely hit you with a C&D first, then a DRS - and also possibly a UK Court case if it goes that far.
Not really then best idea IMO, as if you lose, then you lose the business you've built.
If you're buying the names to park, then the chances are that the ads that are shown will be infringing.
The only time I would say it's worth it is if the domain has generic value. Ie if you were able to buy Orange.co.uk and then not try to sell phones on it.
Regards
Ty
Hi guys!
I'm looking at these .co.uk extensions:
- runtime
- mclaren f1
- zappo
Say if I registered these domains. Would a company actually track me down and sue me for having such names? I mean, especially for runtime and zappo, are those trademarked?
How can I be sure?
And another question: how can domains, for example, "microsoftcourses" be used in a .co.uk without being caught?
I don't get the deal. If someone could explain, that would be fabulous!
Thank you! Cheers mates!