Depends if your a buyer or seller ? many ways to value a web site/name ppc, revenue made, growth in area, market share, development, demand. What you will do when you have sold/bought it and selling it on in the future..? Could your knowledge be a selling point or pitfull in a future buy/sale of the site/name e.g you have contacts buyer/seller does not, Ratio of work/investment to profit for equivalent return? Profit % could make on other investments, Can, have you/owner maximised the potential name/site can make… Can you sell with a % of future profit, lease, The +'s & -'s selling/buying in the current market, Product, items, service, supply strength your selling/offering, Can you offer, manufacture it yourself? etc , Look at those that buy at high prices and sell at higher they seam to? have a structured business plan as a rule...?
I have seen oh so many sites/names for silly money both under and overpriced heard figures of 1, 3 5 10 etc years, X this and that revenue etc.(Some would say very easy to manipulate, If spending enough always try and get independently audited accounts) Fine if you can sell but oh so many don't ? Its easy to over and under price the hardest is too get it right? If you can do that you will make what you require.
Simplest way.. Is what you want as a return on your investment if you can make it either buy or sell .A standard business plan would give you a starting guide .
If your one of the ones that don’t really now much about names but were just lucky enough to have registered them early enough... Ask a financial advisors what you could get on £xx,xxx £xxx,xxxx and use it as a guide to what you wish to achieve..?
Age other than it is more likely to have been bought along time if its a good traditional generic word has little difference many new products items etc coming out everyday? sure some will disagree though
