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Email from nominet
We are delighted to have made over 50,000 new shorter .uk registrations within the first 24 hours making it one of the fastest selling new domain releases on record.
This fantastic response beats the first day sales for the entire current batch of new generic Top Level Domains by a large margin.
Nominet COO Eleanor Bradley commented: "Consumers and brands alike are showing their trust in .uk domains, with our registration rates climbing to ten times the typical daily rate. We're thrilled with the response, which shows the excitement people feel about the shorter, sharper domain within the trusted .uk namespace."
Following British icon and tech enthusiast Stephen Fry's switch yesterday, the rate of registration climbed throughout the first working day. Brands including Sainsbury's, Bentley and Burberry were among those to register short .uk domains within the first few hours of availability.
Over ten million existing UK domain holders are being offered first choice on the shorter equivalent of their current address. We will be contacting these customers to ensure they're aware of their opportunity to exercise this right.